Happy Holidays, everyone!
It’s been a hot minute since we’ve done a hot take.
As a small business owner, I know that one of the things that is on my mind during the holidays is the upcoming new year, and whether or not I’m doing everything I can to plan ahead to promote the agency in the best way possible so we can help the most amount of people.
Ask yourself: how can we help others right now?
This mindset is part of our holistic approach not just with our own brand, but for the clients we serve.
Shifting our mindset going into 2023, and a possible recession will help us set ourselves apart from the competition. I believe it is the key to so many things – but most of all resilience in the face of uncertainty.
That’s why I wanted to share a little nugget of wisdom as Ace Studios has been doing research into what marketing tactics are going to be most beneficial going into 2023 (so you don’t have to!).
Want to know the overwhelming advice we’re getting?
Content is king, but the old rules to content don’t apply. Be open to trying new things, and investing more time in providing valuable and engaging content on your social media platforms.
Some of the insights we’ve come across on content marketing include:
- Partnering with Content Creators (formerly known as “influencers) to help reach your niche audiences. Bigger brands are pulling back on their budgets here, which could create opportunities for others to collaborate with these creators.
- Social Media Marketing continues to provide high ROI, so stick with it. You may have to branch out to platforms like TikTok and LinkedIn more, where the algorithms aren’t as competitive as say Facebook and Instagram. Do your research about where your audience spends most of their time and focus on those platforms vs. casting a wide net.
- Track, track, track. Keeping up with your digital analytics, or how well your content is doing, is the best way to tell if you’re screaming into the void or actually providing value. Knowledge is power!
That’s it in a nutshell, for now, and we’ll continue to provide more insights as we come across them before the new year. As always, if you need help managing the marketing for your brand, contact us anytime
We’re here for you.
Take care and spread kindness!
– Kurt Thigpen
By Catherine Acedillo, Marketing Assistant
Indigenous Peoples Day is recognized to commemorate the great diversity and history of all Indigenous communities. A day that gives Native Americans the opportunity to show people what changes still need to be made. It is a time to admire the resilience and contributions Native Americans have made in the establishment of what America is today. It is a day in which we may pay respect and remember those who’ve been lost to generations of genocide, and to understand the stories of those who have faced assimilation and discrimination in a society that people say, is ‘accepting’.A time of “unlearning”. What are the myths that Columbus brought into American History? Here is what you need to know. Check out the information here from the National Museum of the Native American for Native Knowledge 360. Click on the image below.
Click on the image to Native Knowledge 360.
We see the holiday first being proposed by Indigenous peoples at the International Conference on Discrimination Against Indigenous Populations in 1977. Nowadays, it’s a paid state holiday in Alaska, Iowa, Maine, Minnesota, New Mexico, Nevada, North Carolina, Oregon, South Dakota, Vermont, and Wisconsin. Although it was South Dakota that became the first state to replace Columbus Day with Indigenous Peoples Day in 1989. At the beginning of this month, we saw Boston, Arizona, Oregon, Texas, Louisiana, Washington D.C., and several other states join the movement in declaring the second Monday in October to be respected as Indigenous Peoples Day. Many states and local governments have even taken it a step further, dropping Columbus Day as a whole and replacing it with Indigenous Peoples Day.For some, they may ask why change it? “It’s only a name.” It’s a title. A title that is synonymous with the loss of life, tradition, and land of an entire population. A simple name change could mean real social progress for Indigenous communities in America. While there may not be one set way to celebrate Indigenous People’s Day, it’s a time in which we can all come together to celebrate the concepts of reflection, community, visibility, and education about Native American history.
By Robert Nuñez, Social Media Assistant
Identity, in its essence, is a complicated subject. Even on the individual level (as in human identity), it’s often the subject of art pieces, movie plots, literature – you name it – due to its natural ambiguity and people’s desire to make sense of it. These ambiguous qualities seep into the world of brands and companies as well, but in a much more quantifiable way. Undeniably, there is more freedom when creating an identity for your brand than there is when creating an identity for your individual self. However, not many small business owners use that fact to their advantage. There are sooooo many areas that can be used to sculpt the identity of one’s brand that often have immediate impact. Whether it’s visually, in the way a brand advertises their services, lays their website out, packages their goods, etc. Or if it’s socially, in the way a brand voices opinions (or doesn’t), interacts with their customers, structures their copywrite, etc. All of these characteristics – and more – are pieces of the same puzzle.
A brand’s look and voice on social media, I believe, is the ultimate culmination of this puzzle. This is a place where all the brand’s morals, visuals, and personality melt in the same pot. Speaking from personal experience, the first place I “legit-check” a local restaurant, for example, (other than the reviews of course) is the restaurant’s social media channels. If their feed is riddled with pixelated graphics, outdated memes, empty comment sections, no consistency in the posts or all of the above – I tend to be more hesitant on eating there, even though the food might be great. I’m pretty confident that I’m not the only crazy person that feels this way either! As a matter of a fact, the same goes for any service-providing business. A social media account without intention and purpose, might as well should not exist.
Funny Wendy’s Tweets
On the corporate or larger company level, it’s interesting to examine the variety of directions that brands choose to take. For example, as strange as it may sound, the Wendy’s social channels have fully committed to the way of the meme, but in a very efficient way. They’ve found a way to incorporate their brand into funny and shareable posts. Whether it’s through using the Wendy’s color palette to create the memes themselves or making memes about their baconator burger – their intention is always clear and concise, and it sure makes me want to go get a frosty.
Unilever branding example of environmental activism
To completely take a U-turn, another interesting case study is Unilever. One of the world’s largest consumer goods companies, yet no selling whatsoever on their accounts. Instead, their social media is packed with environmental activism, as Unilever’s global mission is to create a better world through climate action. On top of that, Unilever’s brand marks and colors are present throughout every post. Both of these case studies cover all the checkpoints for what brand identity should look like on social media: visual consistency that is in line with the brand, voice with intent – whether it’s to make people laugh and then buy burgers or to make people aware of social issues and then call them to action, and most important of all – no pixelated photos!