A Word From Our CEO: May 2022

 A Word From Our CEO: May 2022

Right now, it feels like our world is crumbling. We face challenges that feel like it’s setting us back a hundred years, but many like-minded people like myself refuse to be sent back to an era where everyone doesn’t have a seat at the table. We need to use our voices more than ever, and don’t be afraid to speak up more than once. We need to think about what we are doing and how it impacts our future. What are we telling the kids of tomorrow? Are we here to amplify their voices or silence them?

I challenge every business owner, CEO, or president to ask themselves, are you making inclusivity central in your business? How are you embracing every voice in your business? How are you weaving representation into mainstream marketing practices? If you didn’t know, being an inclusive leader starts with you.

-Kurt Thigpen, CEO 

 

Coffee Talks With Ace

Coffee Talks With Ace

Interviewed By: Chris Thigpen, COO
Report by: Alexandria Thomson, FX Specialist/Internal Marketing Coordinator

In celebration of AAPI month, we had the chance to interview a local Asian-owned business in Reno, Nevada, Biggest Little Boba Shop.

Question: What advice do you have for women wanting to start a business?

D: “My advice for women starting a business would be to always have faith in what you’re doing especially when you’re already putting your foot in. Don’t give up because it may be hard at first. It’s a learning process. So don’t beat yourself up because you made a mistake or something didn’t go your way. The first time is always a work in process, and you learn & grow from it; you just do better the next time.”

Be sure to check out the episode below.
Videographer: Robert Nunez
PA: Catherine Acedillo & Allana Borbon

A Word From Our CEO: March 2022

A Word From Our CEO: March 2022

“In nature, nothing exists alone.” 
-Rachel Carson, Writer/Scientist/Ecologist

It baffles me that most of history, when it came to literature, science, medicine, math, and even baking … the word “anonymous” was a woman. Women should never have to hide their brilliance or be overlooked. Women should never have to be second to a man. Women should never have to be transcended into gender stereotypes. Too many times, women’s contributions are left unnoticed. Do we not try to build a better world together?

Unfortunately, women in history are almost always forgotten, but the tides of their valor and persistence will never fail to carry others to push through. If it weren’t for the women in my own life, I wouldn’t have the strength to lift myself up. Their guidance gave me the courage to be better and hold myself to a higher standard.

“When they go low, we go high.”
-Michelle Obama, Attorney/Author/First Lady of the United States

For March, I challenge any cisgender male to ask themselves, what am I doing to uplift the women in my life (partner, loved one, or co-worker)? If you are in a position of power, what are you doing to help enrich the women’s lives around you? Why is this important? When one group suffers, we all fail.  The women who helped build our country are just as important as the men we put in our history books.

-Kurt Thigpen, CEO 

 

 A Word From Our CEO: May 2022

A Word From Our CEO: February 2022

It sometimes feels like the sky is falling, but it’s not. Sometimes, we feel like the world is going to end, but we’re still here. It might feel like some days there is an inability to move in any particular direction, but I promise you… you can. I understand more than anyone that motivation is unfortunately not an infinite resource. I’ve learned that you have to replenish it daily. I’ve had to learn to evolve, endure, and mend my broken pieces. I had to be more kind to myself. 

Never forget that when thoughts of failure or trepidation creep in, you aren’t alone. Days never have to be perfect. Perfection only comes at an expense of our mental health. 

This February, I challenge you to stay motivated by feeding yourself a daily diet of things that drive you. Question your happiness. What does it look like? What does it mean to you? 

 

-Kurt Thigpen, CEO

Education Hour:  The Importance  of Pronouns

Education Hour:  The Importance  of Pronouns

By Allana Borbon, Marketing intern

Recently, pronouns have been a huge part of societal norms and have impacted how people identify themselves in our generation. 

You may be asking, “What even are pronouns?” Pronouns are words that replace or use to identify a noun, and in this case, people. The usage of the correct pronouns is a respectful way to address someone in terms that they are comfortable with. With that, pronouns are represented as he/him, she/her, they/them, etc. These are applicable to all, and everyone has the right to choose which pronoun fits them best and provides comfort for their needs. 

Many find it nerve-wracking to ask someone for their pronouns without trying to sound rude or inconsiderate of their feelings. The easiest way to accomplish this is to introduce yourself with your own pronouns in order to give them an opportunity to mention theirs as well. For example, “Hello, my name is Allana, I go by they/them pronouns”. Learning and understanding the importance of pronouns can go a long way because it shows respect and consideration towards clients and employees. Including your own pronouns in your introductions can help to encourage others in sharing their own, which will bring an overall understanding within the business. 

It is important to be able to understand and be accepting of other people’s pronouns in business because it provides a comfortable environment for the clients. With the clients feeling comfortable working and maneuvering around with the employers, it makes for an easier process of communication and business relations between both parties. 

Learning about pronouns is a significant way of creating business relations alongside personal relations. Branching out onto that thought, pronouns are an additional way for employers and consumers to be able to form a respectful relationship as they work alongside each other. It allows for a more smooth process when the consumer doesn’t feel uneasy and will be more willing to make the business relations more beneficial.