Karl Catarata Named Partner at Ace Studios

Karl Catarata Named Partner at Ace Studios

Monday, June 26, 2023

Reno, Nevada – Ace Studios, a leading social impact marketing and design agency, is pleased to announce the appointment of Karl Catarata as a Partner. Karl’s extensive background in public service, non-profit work, and advocacy aligns perfectly with Ace Studios’ mission to create a positive social impact in the world.

In his role as Partner, Karl Catarata will contribute his expertise to help Ace Studios expand its horizons in southern Nevada. His deep-rooted commitment to serving working-class families and students, coupled with his passion for civic engagement and advocacy, will enhance the agency’s statewide community engagement efforts and it’s ability to grow and continue making positive impacts.

“We are thrilled to welcome Karl Catarata to the Ace Studios family,” said Kurt Thigpen, CEO of Ace Studios. “His exceptional track record in public service leadership and advocacy will further strengthen our efforts to uplift brands that do good and amplify our social impact work. Karl’s addition to our team represents a significant milestone in our journey, and we look forward to the positive impact we will create together.”

About Karl Catarata

Karl Catarata, a Filipino-American public servant and non-profit executive director, brings a wealth of experience and a deep-rooted connection to the southern Nevada community. Karl serves as the Chairman of the Nevada Commission on Mentoring, playing a vital role in supporting and guiding the development of mentorship programs statewide. He also serves as the Nevada State Director for the Human Rights Campaign, where he advocates for LGBTQ+ rights and equality.

Karl has also held other prominent positions in public service, including serving as a Special Assistant to the Las Vegas City Council for Ward 1. In this role, he worked closely with local government officials to address community needs and implement initiatives that improved the lives of residents. Additionally, Karl served as a District Representative for the U.S. House of Representatives, based in Las Vegas, where he assisted in representing the interests of constituents and managing community outreach efforts.

About Ace Studios

Ace Studios, known for its creative, strategic, and dedicated approach, believes in creating a social impact by uplifting brands that do good. As a full-service social impact marketing and design agency, Ace Studios provides a range of services, including image boosting, problem-solving, design, photography, video production, social media management, and more. With a strong focus on non-profits, philanthropists, and purpose-driven companies, Ace Studios is committed to amplifying its customer’s messages.

Amplifying Impact: How the Google Ads Grant Empowers Non-Profits

Amplifying Impact: How the Google Ads Grant Empowers Non-Profits

Greetings, fellow changemakers! As a social impact marketing agency, we’re constantly exploring avenues to help non-profit organizations reach their goals. Today, we wanted to shed light on a powerful tool that can make a substantial difference: the Google Ads Grant.

Not sure what the heck that is? We’ve got you. Let’s dive into how this program can help non-profits raise awareness, engage supporters, and create meaningful change.

What is the Google Ads Grant?

The Google Ads Grant is a program offered by Google to eligible non-profit organizations, providing them with up to $10,000 per month in advertising credits to run text-based ads on the Google Search Network. It’s a valuable opportunity for non-profits to increase their online visibility, reach their target audience, and achieve their marketing goals without having to spend their own funds.

How Can this Program Help Non-Profits?

We’re glad you asked. Let us count the ways.

1. Increasing Visibility: When it comes to making a difference, visibility is key. Thanks to the Google Ads Grant program, non-profits can take center stage on Google’s search results pages. Imagine the impact of your organization’s message being seen by countless potential supporters, volunteers, and donors. It’s a game-changer!

2. Cost-Effective Advertising: Non-profits often face budget constraints, and the Google Ads Grant offers a solution. Eligible organizations receive up to $10,000 per month in advertising credits, allowing them to run targeted campaigns without spending their own funds. It’s a cost-effective way to make a big impact.

3. Targeted Reach: Precise targeting is crucial in reaching the right audience. With the Google Ads Grant, non-profits can choose specific keywords to ensure their message reaches those who are most likely to resonate with their cause. By connecting with the right people, non-profits can attract more supporters, volunteers, and donors.

4. Boosting Website Traffic and Engagement: A compelling website is a non-profit’s digital storefront. The Google Ads Grant can drive increased traffic to websites, giving organizations an opportunity to showcase their work, impact, and calls to action. The more visitors engage with a non-profit’s site, the greater the chances of conversions, such as donations, volunteer sign-ups, or event registrations.

5. Measurable Results and Optimization: The Google Ads platform provides tracking and analytics tools. Non-profits can measure the performance of their ad campaigns accurately, allowing them to fine-tune their strategies based on real-time data. Optimization leads to improved results, making every ad dollar count towards their mission.

6. Compelling Storytelling: Effective storytelling has the power to touch hearts and inspire action. Google Ads offers various ad formats, including text-based ads. Non-profits can leverage these formats to tell their stories in captivating and creative ways, forging a deeper emotional connection with their target audience. Stories have the power to change lives, and the Google Ads Grant helps non-profits share them with the world.

7. In-Kind Support and Resources: Beyond the advertising credits, the Google Ads Grant program provides non-profits with access to valuable resources, training, and support from Google. This assistance ensures that organizations maximize the impact of their campaigns, leverage the platform effectively, and stay up-to-date with the latest digital marketing strategies.

The Google Ads Grant program is a true game-changer for non-profit organizations. It empowers them to amplify their impact, increase visibility, and engage with a broader audience. We encourage all non-profits to explore this invaluable resource. By leveraging the Google Ads Grant, organizations can unlock their full potential, turning dreams of change into remarkable realities.

Remember, your organization’s mission deserves to be heard. Let the Google Ads Grant be your megaphone for change!

Want to get started? Contact us to help you get set up!

Promoting Your Business on Social Media: 5 Authentic & Non-Salesy Strategies

Promoting Your Business on Social Media: 5 Authentic & Non-Salesy Strategies

By Kurt Thigpen, CEO

RENO, NV, January 2023 – Social media has become an essential tool for businesses looking to promote themselves and connect with customers. However, it can be a delicate balance to strike between promoting your products or services and avoiding coming across as overly salesy. Here are five tips to help your business promote itself on social media without turning off potential customers.

  1. Share valuable content: Share informative and helpful content that your audience will find interesting, whether it’s industry news, tips, or behind-the-scenes looks at your business. By providing value, you can build trust and credibility with your audience.
  2. Engage with your audience: Respond to comments, messages, and reviews. Engage in conversations and ask for feedback to help you improve your products or services.
  3. Showcase your customers: Share stories or testimonials from satisfied customers, or feature them in photos or videos. This helps to build trust and credibility for your brand.
  4. Use social media to build relationships: Use social media to build relationships with other businesses, industry leaders, and influencers. Collaborate on projects or share each other’s content.
  5. Use social media to build community: Use social media to create a community around your brand. Encourage your audience to share their experiences, ask questions, and provide feedback. By fostering a sense of community, you can build a loyal following.

By following these tips, your business can effectively promote itself on social media without coming across as overly salesy. Remember to be authentic, engaging, and provide value to your audience. And don’t forget to regularly track and measure your results to adjust your strategy as needed.