THE IMPORTANCE OF LOCAL SEO FOR SMALL BUSINESSES
In this fast-paced digital world, local SEO (Search Engine Optimization) is a vital part of any digital marketing campaign for small businesses. Research has shown that 63% of all shopping now begins online, even if the actual purchase happens in-store. Alongside that, 75% of search engine users do not get past the first page.
This means that if you want to guarantee that your business is able to maximize sales and stand out from your competitors, you need to ensure your focus on your local SEO strategy. What is local SEO, though, and how can it help you? We have taken a closer look.
WHAT IS THE IMPORTANCE OF LOCAL SEO FOR SMALL BUSINESSES?
The digital world is only going to continue to grow over the coming years, and local SEO is going to become far more important. Over 80% of consumers will evaluate a local business via a search engine, so focusing on your digital marketing will transform your operations.
There are many benefits of incorporating local SEO into your small business, including:
INCREASED VISIBILITY AND TRAFFIC
The biggest benefit of local SEO is that it will significantly increase your visibility. When consumers are seeing your website appearing at the top of search engines such as Google, they are far more likely to click the link and visit your brand.
HIGHER CONVERSION RATES
Of course, higher traffic is only useful if you are able to convert those visitors. Thankfully, local SEO can also help with that. Research has shown that 28% of all local searches result in a sale, and this is only going to rise in the coming years.
INCREASE FOOT TRAFFIC
Local SEO is not just about your digital presence. When your brand is more visible online and customers recognize your name, they are far more likely to visit any brick-and-mortar locations that you might have.
Local SEO is also a very cost-effective solution. Search engine marketing like Meta and Google Ads can play a vital role in any marketing campaign; however, it can be a costly endeavor to manage yourself as you bid on keywords to beat out your competitors. If you need help managing your SEM, Contact Us! We are always here to help.
On the other hand, local SEO can help to reduce your advertising spending by ensuring your website remains visible organically.
GAIN MORE REVIEWS
Reviews are crucial to the success of any small business, and 87% of users have admitted that they will consult online reviews before buying a product or using a service. Strong local SEO will help your business be found and the more people that get to experience your product or service, the better the chances that you’ll be able to gain more positive reviews. Google sees reviews as a sign you are providing a better experience for your customers, rewarding those businesses with a higher ranking on search results.
WANT TO ENHANCE YOUR LOCAL SEO?
Do you want to discover the many benefits that local SEO can provide your business? Here at Ace Studios, we believe in helping brands elevate their position on search engines and within their communities. Working with a Local SEO agency can be the difference to a successful marketing strategy and one that falls flat. In addition to SEO, we can help with a suite of additional digital marketing service. If you’re looking for a partner to help lead your social impact company into the future, get in touch today!