SEO& SEM Case Study

Christensen Automotive

The Company

Christensen Automotive has long been one of Nevada’s most trusted family-owned automotive companies. With over 13 auto shops in the state, they serve a large demographic.

They came to Ace Studios with 2 goals:

  1. Increase organic traffic and break the current traffic plateau that they couldn’t break out of on their own.
  2. Audit and optimize their local listings to ensure accuracy and that they are ranking #1 for local search results

Campaign Period: March 2021 – October 2021

The team at Ace Studios delivered on those goals and more.

Christensen Automotive

Local SEO Results

Since Christensen Automotive has locations throughout the state of Nevada, it was important that each Google My Business listing was monitored and consistently optimized so that they were performing well for folks searching for “auto shops near me”.

The Ace Studios SEO team delivered massive increases for each location.

Here are a few key results we delivered:

  • Carson City: 55.6% increase in profile interactions resulting in over 20,000 people being served up the listing
  • Reno: 42.6% increase in profile interactions
  • Fallon: 47% increase in profile interactions
  • South Lake Tahoe: 56% increase in profile interactions

Through our Local SEO efforts – we were able to increase store visits, phone calls, website visits, and overall leads driving results to the Christensen Automotive website to book an appointment.

SEO Results

Christensen Automotive’s site traffic surged to 43,411 website visitors during the SEO campaign. All of this traffic was both high-buyer-intent and local!

Here’s the organic traffic growth breakdown:

  • Monthly website views increased by 19.33%
  • Bounce and Exit rates (folks leaving the website immediately) dropped by 70%
  • Organic Search became the #1 source driving traffic to the website, and also offers one of the lowest bounce rates, providing over 5,000 website visits a month

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