Case Study
Guinn Center
Website Redesign & Development
Making Research More Accessible. Making Information More Powerful.
The Guinn Center is a Nevada-based, nonpartisan policy research organization dedicated to providing data-driven insights that inform public policy and strengthen communities. Through independent research and analysis, the organization helps policymakers, business leaders, and the public better understand some of Nevada's most pressing challenges.
But while the Guinn Center's research addressed important and evolving issues, its website had remained largely unchanged for more than a decade. The outdated design and limited functionality made it increasingly difficult for visitors to navigate the organization's growing collection of research, reports, and resources.
Ace Studios partnered with the Guinn Center to completely reimagine its digital presence, creating a modern, intuitive website that made its research easier to discover, its events easier to access, and its expertise more accessible to the audiences who relied on it.
The Challenge
For a public policy research organization, making information accessible is just as important as producing it. Research can only inform meaningful conversations and decisions when people can easily find, understand, and engage with it.
The Guinn Center's existing website had gone more than ten years without a significant redesign. As its library of policy reports, articles, and resources expanded, the aging platform struggled to keep up with the needs of its audiences.
Visitors needed a more efficient way to explore research by policy area, read reports without cumbersome downloads, and stay informed about upcoming events and discussions.
The organization also wanted a digital presence that reflected the quality of its work and compared favorably with leading research institutions nationwide.
The challenge was to transform an outdated website into a modern research hub without sacrificing the depth of information that made the Guinn Center a valuable resource.
Our Approach
Ace Studios approached the redesign with a focus on accessibility, content discoverability, and the way people engage with public policy research.
Rather than treating the project as a purely visual update, we considered how policymakers, researchers, journalists, and engaged citizens would navigate the website to find information relevant to their interests.
A central priority was reorganizing the Guinn Center's extensive research library. We developed a more intuitive content structure and introduced advanced filtering capabilities that allowed visitors to explore publications by policy area.
We also reimagined how research reports could be presented, incorporating embedded PDF viewing so users could read publications directly on the website without needing to download separate files.
To encourage greater engagement, our team integrated an events calendar with RSVP functionality, creating a convenient way for visitors to discover and register for upcoming discussions, forums, and webinars.
The visual direction emphasized clean typography, structured layouts, and a polished editorial aesthetic that allowed the organization's research and expertise to take center stage.
What We Created
Ace Studios transformed the Guinn Center's digital experience through:
Website redesign and development
We replaced the organization's decade-old website with a modern, responsive platform featuring refined typography, thoughtful layouts, and an intuitive user experience aligned with the standards of leading research institutions.
Advanced research library and filtering
Our team developed a dedicated research section with advanced filtering by policy area, making it easier for visitors to discover reports, publications, and analysis relevant to their interests.
News and resource organization
We restructured the website's news and resource sections to improve content navigation and make the organization's latest research, articles, and policy briefs more accessible.
Integrated PDF report viewing
We implemented embedded PDF functionality that allowed visitors to read research reports directly within the website, reducing unnecessary downloads and improving access across devices.
Events calendar and registration
We integrated an events calendar with RSVP functionality, giving visitors a convenient way to explore upcoming webinars, forums, and other Guinn Center events and register to participate.
Mobile optimization and user experience
We optimized the website for desktop, tablet, and mobile devices, ensuring that research publications, navigation tools, and event information remained accessible across screen sizes.
The Result
The Guinn Center's redesigned website transformed an aging digital platform into a more accessible and functional destination for public policy research.
With improved navigation, advanced research filtering, and embedded report viewing, visitors gained a more efficient way to explore the organization's extensive library of publications and insights.
The integrated events calendar also created a more direct connection between the Guinn Center's research and its public engagement initiatives, making it easier for audiences to participate in conversations about issues affecting Nevada.
Equally important, the redesign brought the organization's digital presence in line with the professionalism and depth of its work, creating an experience better suited to the needs of policymakers, researchers, journalists, and community members.
By making complex information easier to discover and engage with, Ace Studios helped the Guinn Center strengthen the connection between its research and the people who could put that knowledge to use.