Case Study
Nevadans for Equal Rights
Campaign Branding & Visual Identity
One Message. Many Expressions.
In 2022, Nevadans for Equal Rights led a statewide campaign supporting Question 1, a proposed amendment to the Nevada Constitution that would establish explicit equal rights protections regardless of race, color, creed, sex, sexual orientation, gender identity or expression, age, disability, ancestry, or national origin.
The campaign brought together organizations, community advocates, and supporters around a proposed change to Nevada's constitutional protections. With a statewide audience and a variety of outreach opportunities, it needed a recognizable visual identity that could be used consistently while adapting to different settings and occasions.
Ace Studios partnered with Nevadans for Equal Rights to develop a flexible campaign identity designed for use across promotional materials, apparel, merchandise, and themed applications, including Nevada Day and LGBTQ+ Pride.
The Challenge
Statewide ballot measure campaigns communicate with audiences across different communities, geographic regions, and communication channels. Maintaining a consistent identity while accommodating different formats and occasions presents a unique creative challenge.
For Nevadans for Equal Rights, the visual identity needed to represent a campaign addressing a broad range of equal rights protections.
The organization wanted branding that would be visually distinctive, recognizable, and adaptable across applications ranging from printed materials to apparel and promotional merchandise.
It also needed flexibility. As the campaign participated in different community events and seasonal activities, its branding had to accommodate themed variations without losing the visual consistency of the primary identity.
The challenge was to develop a cohesive design system that could serve as a recognizable foundation for the campaign while allowing creative expression across multiple applications.
Our Approach
Ace Studios approached the project with a focus on simplicity, adaptability, and visual consistency.
We began by considering how the campaign identity would function across different formats, from small promotional items to large-format graphics and apparel.
Our creative direction emphasized a recognizable central identity supported by a flexible visual system that could accommodate different colors, themes, and applications.
Rather than creating separate, unrelated designs for each occasion, we developed a foundational identity that could be adapted while maintaining its essential visual characteristics.
This approach was particularly important for the campaign's Nevada Day and LGBTQ+ Pride applications, which needed to incorporate occasion-specific visual elements while remaining connected to the broader campaign.
Throughout the design process, we considered legibility, scalability, and versatility to help ensure the identity could be reproduced effectively across physical and digital materials.
What We Created
Ace Studios developed the Nevadans for Equal Rights campaign identity through:
Campaign Logo and Visual Identity
We developed a recognizable campaign identity designed to establish visual consistency across promotional applications, creating a central design that could represent the organization throughout its 2022 campaign.
Flexible Branding System
Our team created an adaptable visual approach that allowed the core campaign identity to be modified for different occasions and applications while maintaining recognizable design elements.
Apparel and Merchandise Applications
We designed the branding with physical merchandise in mind, considering how the identity would appear on apparel, promotional items, and other materials used throughout the campaign.
Nevada Day Themed Branding
We developed a special variation of the campaign identity for Nevada Day, incorporating a state-focused creative treatment while maintaining continuity with the primary design.
LGBTQ+ Pride Themed Branding
Our team created a Pride-themed variation of the campaign identity, adapting its visual presentation for LGBTQ+ Pride-related applications while preserving the underlying campaign identity.
Scalable Graphic Design Assets
We developed versatile visual assets suited to different sizes and formats, giving the organization a consistent design foundation for campaign communications and promotional materials.
The Result
Nevadans for Equal Rights received a cohesive visual identity that could be used across its statewide campaign while accommodating different themes, events, and promotional formats.
The primary branding established a recognizable foundation, while the Nevada Day and LGBTQ+ Pride variations demonstrated how the identity could adapt to different occasions without requiring an entirely new design.
By developing the branding with apparel, merchandise, and other campaign applications in mind, Ace Studios provided a flexible creative system suited to the organization's varied communications needs.
In November 2022, Nevada voters approved Question 1, adding the proposed equal rights protections to the Nevada Constitution. The election outcome represented a significant milestone for the campaign and the organizations involved.
Although the contribution of any individual creative element to an election result cannot be isolated, Ace Studios' work provided Nevadans for Equal Rights with a versatile visual identity throughout the campaign.
The project demonstrated how thoughtful campaign branding could balance consistency with creative flexibility, giving an organization a recognizable presence across different applications while allowing its visual expression to evolve.
One campaign identity, thoughtfully adapted for the many places it needed to appear.