Case Study

THE PROJECT

Pink Sonoma Rosé Fest, formerly known as Pink Sonoma Saturday, is a fun rosé-themed event hosted in Sonoma Valley, CA by Out in the Vineyard (OITV), and LGBTQ+ experiential wine company that hosts events throughout the year for the community to come together and enjoy the best wines from the valley in an inclusive atmosphere.

This event in particular focuses in rosé wine from the valley and brings together over two dozen wineries, along with delicious bites from local vendors – all wrapped in pink, which they strongly encourage guests to wear throughout the event. Not only is it great fun, but a portion of the proceeds of the event go toward benefiting Positive Images, a non-profit that helps LGBTQ+ youth in the area.

For this project, OITV approached Ace Studios with the need to do a brand refresh of the event, with the issue being that the old name was tied to a particular day of the week and they needed the ability to branch out a little and better explain what the event is.

Our team came up with a variety of new naming options, before we landed on Pink Sonoma Rosê Fest, highlighting that this is an actual festival for folks to come and enjoy.

We also came up with a fun and whimsical new logo as well to match the spirit of the festival, and the client couldn’t be happier!