Case Study
Renown Health
Interactive Annual Report Website Design & Development
An Annual Report Worth Experiencing
As one of Nevada's leading healthcare systems, Renown Health plays an essential role in caring for communities across the region. From lifesaving medical services to community health initiatives, the organization's work extends far beyond the walls of its hospitals and clinics.
For its 2019 annual report, Thank You Nevada, Renown set out to recognize the people, partnerships, and communities that made its work possible. Rather than relying exclusively on a traditional printed publication, the organization wanted to bring its story to life through a dedicated digital experience.
Ace Studios collaborated with Renown Health's Marketing & Communications team and other creative partners to design and develop an annual report website that presented the organization's stories, achievements, and community commitments in an engaging online format.
The Challenge
Annual reports often contain some of an organization's most meaningful stories, accomplishments, and milestones. Yet traditional reporting formats can make it difficult for audiences to fully engage with that information.
For a major healthcare organization like Renown Health, the challenge was particularly significant. Its annual report needed to communicate the breadth of its work while recognizing the caregivers, employees, partners, and community members who contributed to its mission.
The digital experience also needed to complement the larger annual report initiative, translating content developed for the publication into a website that felt intentional rather than simply reproducing a printed document online.
With a wide-ranging audience that included patients, employees, donors, community partners, and other stakeholders, accessibility and ease of navigation were important considerations.
The goal was to create a digital presentation that made Renown's accomplishments approachable, engaging, and easy to explore.
Our Approach
Ace Studios approached the project with a focus on visual storytelling, thoughtful design, and the opportunities offered by a web-based annual report.
Working alongside Renown's internal Marketing & Communications team and its creative partners, we helped translate the annual report's content and visual direction into a dedicated digital experience.
Our approach emphasized presenting information in a way that encouraged exploration, using the flexibility of website design to create a more engaging alternative to a conventional report.
We focused on clean layouts, strong visual hierarchy, and an intuitive browsing experience that allowed the organization's stories and photography to take center stage.
The website also needed to reinforce the central message of Thank You Nevada, celebrating the relationship between Renown Health and the communities it served.
By combining the storytelling qualities of an editorial publication with the accessibility of a website, we helped create an annual report experience designed for digital audiences.
What We Created
Ace Studios supported the digital presentation of Renown Health's annual report through:
Annual report website design
We designed a dedicated digital experience for Thank You Nevada, translating the annual report's content into a cohesive website that reflected Renown Health's visual identity and community-centered messaging.
Website development
Our team developed the annual report website, creating a digital destination where readers could explore the organization's stories, accomplishments, and initiatives online.
Digital storytelling and content presentation
We organized and presented the report's content through thoughtful page layouts that highlighted Renown's healthcare initiatives, community commitments, and organizational milestones.
Visual and editorial design integration
We incorporated the annual report's creative direction and visual assets into the website, maintaining consistency between the broader publication and its digital presentation.
User experience and navigation
We structured the website to support intuitive exploration, allowing readers to move between report sections and discover content relevant to their interests.
Collaborative creative production
We worked as part of a larger creative team that included Renown Health's internal communications department, The Solutions Group, and Dynagraphics, contributing specialized digital design and development expertise to the overall annual report initiative.
The Result
Renown Health's Thank You Nevada annual report became an award-winning example of how healthcare organizations could use digital storytelling to communicate their impact.
The website received a Platinum award in the Best Annual Report or Special Section category at the 2020 eHealthcare Leadership Awards, a national program recognizing excellence in healthcare websites and digital communications.
Selected by a panel of healthcare digital marketing professionals, the recognition placed the project among leading digital communications efforts in the healthcare industry.
The finished website gave Renown Health a dedicated platform for sharing its 2019 accomplishments, celebrating its employees and community partnerships, and presenting the organization's work in an accessible online format.
The recognition also reflected the strength of the collaboration between Renown's internal communications team and its creative partners, demonstrating how editorial storytelling, design, and digital development could work together to produce an exceptional annual report experience.
For Ace Studios, the project remains an example of how an annual report can extend beyond a printed publication to become a compelling digital experience that celebrates the people and communities behind an organization's mission.