Roundabout Catering

For an established catering and events company, a website needs to do more than display beautiful food. It must help prospective clients imagine their events, understand available services, and feel confident taking the next step.

Roundabout Catering had spent more than two decades developing a comprehensive hospitality business that extended well beyond traditional catering.

From weddings and corporate events to private celebrations, distinctive venues, and event essentials, the company offered a breadth of services that needed to be presented clearly and cohesively.

The challenge was communicating that versatility without creating an overwhelming browsing experience.

Different audiences arrived with different priorities. Couples planning weddings wanted to explore menus, venues, and inspiration. Corporate event planners needed to understand the company's capabilities and professionalism. Others were interested in private celebrations, event essentials, or specific locations.

The website also needed to reflect the elevated quality of Roundabout's culinary presentations and hospitality while providing convenient pathways for visitors to explore sample menus, view past events, and request information.

The goal was to create a digital presence that brought everything together in an intuitive, visually compelling experience worthy of the Roundabout name.

Ace Studios approached the redesign with a focus on visual storytelling, intuitive navigation, and the customer journey from initial inspiration to event inquiry.

We began by considering how Roundabout's various offerings could be organized around the needs of prospective clients rather than simply presenting a long list of services.

Our team developed a streamlined website structure that gave greater prominence to the company's primary offerings, including catering, weddings, corporate and special events, venues, and event essentials.

The visual direction embraced an elevated hospitality aesthetic, using spacious layouts, sophisticated typography, warm accent colors, and compelling photography to showcase the food, spaces, and experiences that distinguished Roundabout.

Rather than relying on lengthy descriptions alone, we designed the website to let the company's work speak for itself.

High-quality event imagery, sample menus, venue photography, and client testimonials became important parts of the browsing experience, helping visitors better understand what Roundabout could create for their own occasions.

We also focused on making the website easier to navigate and manage. Built on WordPress using Divi, the redesigned platform incorporated reusable design elements and templates that supported consistency while giving Roundabout greater flexibility to maintain its content.

Search engine optimization was another important consideration, with content organization, page structure, and metadata planning supporting the company's visibility for relevant catering and event services throughout the Reno-Tahoe region.

The result was a digital experience designed to feel like Roundabout itself: polished, welcoming, and attentive to the details.

Ace Studios transformed Roundabout Catering's digital presence through:

Website Strategy and Information Architecture

We developed a streamlined website structure that organized Roundabout's extensive offerings into intuitive sections, helping visitors explore catering services, weddings, corporate events, venues, menus, and event essentials based on their needs.

Custom WordPress Website Design and Development

Our team redesigned and developed a responsive WordPress website using Divi, incorporating sophisticated layouts, elegant typography, branded design elements, and a cohesive visual experience that reflected Roundabout's elevated hospitality services.

Service and Event Presentation

We created dedicated content experiences for the company's core offerings, making it easier for prospective clients to understand the range of events Roundabout served and the services available for each occasion.

Venue Showcase and Navigation

We developed a dedicated venue experience highlighting distinctive event spaces throughout the Reno-Tahoe region, including Tannenbaum, The Meadows, and The Virgil, giving visitors convenient pathways to explore potential settings for their celebrations.

Photography Gallery and Visual Storytelling

We incorporated a visually engaging gallery showcasing Roundabout's culinary presentations, event environments, and memorable celebrations, allowing prospective clients to draw inspiration from the company's previous work.

Sample Menu Presentation

We organized sample catering menus into an accessible section of the website, giving visitors an opportunity to explore culinary possibilities before contacting the Roundabout team.

Client Testimonials and Social Proof

We integrated customer reviews into the website, highlighting firsthand experiences from clients and reinforcing the company's reputation for thoughtful service, exceptional cuisine, and successful events.

Custom Inquiry and Donation Request Forms

We incorporated convenient contact and inquiry pathways throughout the website and recreated the company's donation request form using Gravity Forms, helping visitors connect with the appropriate team for event planning and community support requests.

Search Engine Optimization

We supported the website's search visibility through keyword research, content organization, metadata planning, and on-page SEO considerations tailored to Roundabout's catering, wedding, and event services.

Mobile Optimization and User Experience

Our team developed responsive layouts and refined the website's navigation, buttons, and visual presentation to create a consistent browsing experience across desktop, tablet, and mobile devices.

Custom Website Templates and Content Management

We configured reusable WordPress and Divi design elements, including consistent button styling and page components, providing Roundabout with a flexible platform for maintaining and expanding its website.