Case Study
Shondra Summers-Armstrong for Nevada Assembly
Campaign Website Redesign & Development
The Client
In 2022, Nevada Assemblywoman Shondra Summers-Armstrong was preparing for the general election in Assembly District 6. Her campaign needed a digital presence that could clearly communicate her background, legislative priorities, and opportunities for constituents to stay informed and involved.
With a platform addressing issues including affordable housing, healthcare access, and criminal justice reform, the campaign had substantial information to share. However, its existing website needed improvements to make that information easier to find and navigate.
Ace Studios partnered with the campaign to redesign its website, improving the presentation of its content, modernizing the user experience, and integrating tools for email subscriptions and secure online contributions.
The Challenge
A political campaign website serves as a central source of information for voters, journalists, volunteers, and other members of the community. Visitors need to quickly understand who a candidate is, where they stand on important issues, and how to access campaign resources.
Ahead of the 2022 general election, Shondra Summers-Armstrong's existing website contained outdated information and lacked the modern, user-friendly experience the campaign wanted.
The site also presented practical limitations. Visitors didn't have convenient ways to subscribe to campaign updates or make secure online contributions, limiting the functionality of two important campaign communications tools.
The challenge was to modernize the website within the campaign's election timeline while organizing its information more effectively and improving access across devices.
Our Approach
Ace Studios approached the redesign with a focus on information accessibility, intuitive navigation, and practical campaign functionality.
We began by evaluating the website's existing content and identifying opportunities to improve how visitors explored the candidate's background, policy priorities, and campaign information.
Our team refreshed the content presentation and imagery, developing a cleaner, more contemporary layout that emphasized readability and straightforward navigation.
We also prioritized responsive design to accommodate visitors accessing the website from phones, tablets, and desktop computers.
Beyond the visual improvements, the project addressed important functional needs through integrated email registration and secure online donation capabilities.
Search engine optimization was incorporated into the redesign to improve the site's technical foundation and support the discoverability of relevant campaign information.
What We Created
Ace Studios modernized the campaign's website through:
Website redesign and development
We redesigned the campaign website with a contemporary visual presentation, clearer content organization, and navigation intended to make important information easier to locate.
Content strategy and imagery
Our team updated the website's content presentation and imagery, creating a more cohesive experience for visitors exploring the candidate's background and policy priorities.
Responsive website design
We developed responsive layouts that adapted to desktop, tablet, and mobile devices, allowing visitors to navigate campaign information across screen sizes.
Search engine optimization
We incorporated SEO improvements into the redesigned website to support search engine discoverability and provide a stronger technical foundation for its content.
Email subscription integration
We implemented an email signup form that provided visitors with a convenient way to subscribe to campaign communications and receive updates.
Secure online donation functionality
Our team integrated an online contribution form, giving visitors a more straightforward way to make secure donations through the campaign website.
The Result
Ahead of the 2022 general election, Shondra Summers-Armstrong's campaign received a redesigned website with updated content, improved mobile functionality, and a more intuitive user experience.
The project addressed key limitations of the previous website by introducing email signup functionality and a secure online contribution process, while reorganizing campaign information into a cleaner, more accessible format.
The updated website also provided the campaign with an improved digital platform for presenting information about the candidate, her priorities, and campaign activities.
For Ace Studios, the project demonstrated the importance of combining thoughtful website design with practical functionality, particularly for organizations working within demanding timelines and communicating with diverse public audiences.
The finished website brought campaign information and essential engagement tools together in one organized digital destination.