by kthigpen | Nov 11, 2024
About The School
Reach-Up Headstart, an early childhood education school in St. Cloud, Minnesota, sought to achieve full enrollment while addressing unique staffing challenges to serve the high number of refugee families in the area.
Partnering with Ace Studios, Reach Up Headstart set out to engage a diverse community, fill critical teaching and support positions, and ensure access to quality early childhood education for all eligible children in the area.
Objectives
- Reach and maintain 100% enrollment within six months.
- Develop inclusive, culturally sensitive marketing and advertising materials.
- Fill key staffing needs, with a focus on English Language Learner-certified positions.
Challenges
- Diverse Audience: A high refugee population required careful consideration of cultural and language differences in all marketing and outreach materials.
- Targeted Advertising: Traditional strategies were less effective, requiring innovative social media and Google ads targeting.
- Staff Shortages: ELL-certified educators were in high demand and short supply, adding to the challenge of fulfilling staffing needs.
Solutions
- Creative Visual Assets: Ace Studios developed visual assets that were culturally inclusive and accessible, resonating with refugee families and the broader community.
- Targeted Digital Campaign: Through specialized social media and Google advertising, we precisely targeted local families and communities who would benefit from Reach Up Headstart’s services.
- Staff Recruitment Support: Ace Studios worked alongside Reach Up Headstart to identify and attract qualified ELL-certified candidates, helping to fill essential roles amidst local shortages.
Results
- 100% Enrollment: Within six months, Reach Up Headstart achieved full enrollment, providing early childhood education access to families across the community.
- Successful Staffing: All necessary staff positions, including ELL-certified educators, were filled, ensuring that Reach Up Headstart could effectively serve its diverse student population.
Conclusions
Ace Studios’ strategic approach and culturally tailored campaign enabled Reach Up Headstart to meet its enrollment and staffing goals, reinforcing its role as a trusted educational resource in St. Cloud. By understanding and adapting to the unique needs of the community, we helped make early childhood education accessible to all eligible families in the area.
by kthigpen | Jun 8, 2023
The Company
Christensen Automotive has long been one of Nevada’s most trusted family-owned automotive companies. With over 13 auto shops in the state, they serve a large demographic.
They came to Ace Studios with 2 goals:
- Increase organic traffic and break the current traffic plateau that they couldn’t break out of on their own.
- Audit and optimize their local listings to ensure accuracy and that they are ranking #1 for local search results
Campaign Period: March 2021 – October 2021
The team at Ace Studios delivered on those goals and more.
Local SEO Results
Since Christensen Automotive has locations throughout the state of Nevada, it was important that each Google My Business listing was monitored and consistently optimized so that they were performing well for folks searching for “auto shops near me”.
The Ace Studios SEO team delivered massive increases for each location.
Here are a few key results we delivered:
- Carson City: 55.6% increase in profile interactions resulting in over 20,000 people being served up the listing
- Reno: 42.6% increase in profile interactions
- Fallon: 47% increase in profile interactions
- South Lake Tahoe: 56% increase in profile interactions
Through our Local SEO efforts – we were able to increase store visits, phone calls, website visits, and overall leads driving results to the Christensen Automotive website to book an appointment.
SEO Results
Christensen Automotive’s site traffic surged to 43,411 website visitors during the SEO campaign. All of this traffic was both high-buyer-intent and local!
Here’s the organic traffic growth breakdown:
- Monthly website views increased by 19.33%
- Bounce and Exit rates (folks leaving the website immediately) dropped by 70%
- Organic Search became the #1 source driving traffic to the website, and also offers one of the lowest bounce rates, providing over 5,000 website visits a month
by kthigpen | Apr 17, 2020
About The School
In 2020, Pinecrest Academy of Northern Nevada was a prospective public charter school located in Sparks, NV, aiming to serve students and families in the Sparks, Spanish Springs, and Sun Valley areas.
With a commitment to bilingual education and community engagement, Pinecrest Academy sought to establish itself as a beacon of quality education and inclusivity within the region.
Ace Studios was hired to help the school reach their enrollment numbers so that they could successfully open their doors to the community!
Goals
The primary goal of Pinecrest Academy was to secure enrollment of 710 students to obtain approval from the State Public Charter School Authority for opening its doors.
This ambitious target aimed to ensure the viability and sustainability of the school’s operations while fulfilling its mission of providing accessible education to underserved communities.
Challenges Faced:
Pinecrest Academy encountered several challenges in its quest to achieve its enrollment target, notably exacerbated by the onset of the COVID-19 pandemic.
Restrictions on gatherings, uncertainty among prospective families, and heightened competition posed significant obstacles to the school’s enrollment efforts.
So, the Ace Studios team did what it does best – get creative.
Solutions
To address these challenges head-on, we implemented the following:
- Guerrilla Marketing Campaign: Engaging the community through strategic events and local ambassadors (prior to the pandemic).
- Digital Marketing Strategy: Crafted tailored content for online platforms frequented by the target demographic in the area.
- Online Advertising: Created and deployed hyperlocal ads on social media and Google Display Ads in both English and Spanish to maximize reach and engage with diverse communities.
- Brand Awareness Campaigns: Enhancing brand visibility and reputation within the area for those who were unfamiliar with the school’s model.
Results
Despite the unprecedented challenges posed by the pandemic, the collaborative efforts between Pinecrest Academy and Ace Studios yielded remarkable results.
Pinecrest Academy not only met its goal of 710 student enrollments but ended up having a waitlist of 285 students by the end of the year.
Through innovative approaches and community-centric engagement, Ace Studios helped Pinecrest Academy successfully position itself as a leading educational institution committed to serving and empowering its diverse student body.
The team at Ace Studios worked with us in opening our campus during the pandemic. They listened to and collaborated with us to get a deep understanding of our marketing and enrollment objectives and created a comprehensive marketing plan to address those needs. Ultimately our reach and impact were successful and we were able to open our school at our needed capacity.
Principal, Pinecrest Academy of Northern Nevada
