Case Study
Coffeebar WebsiteThe Challenge
Coffeebar, a beloved coffee brand known for its welcoming vibe and bold flavors, came to Ace Studios with a need for a website that could keep up with their growing customer base and reputation. With multiple e-commerce platforms, a website that wasn’t mobile-friendly, and limited accessibility, the brand struggled to deliver the kind of seamless online experience that matched their in-store charm. Coffeebar needed a website that not only unified their e-commerce experience but also showcased their extensive reach, with both Coffeebar locations and wholesale partners across the country.
Our Approach
Ace Studios stepped in to create a redesigned website that captures the essence of Coffeebar’s brand while delivering a best-in-class digital experience. Here’s how we tackled it:
Unified E-commerce Platform
By merging Coffeebar’s various e-commerce platforms into one seamless system, we simplified the online shopping experience, making it intuitive for customers to shop for coffee, subscriptions, and merchandise all in one place.
Enhanced User Experience
We took a user-centered approach to ensure smooth navigation, implementing structured pathways to help visitors find exactly what they’re looking for, whether it’s their nearest Coffeebar location, wholesale partners, or the latest seasonal blends.
Mobile Optimization
Understanding the importance of a mobile-friendly experience, we revamped the site to deliver a flawless mobile browsing experience. From product pages to checkout, every aspect was crafted to perform seamlessly on any device.
Interactive Location Map
To help Coffeebar lovers find their next cup of coffee, we developed an interactive map showcasing all Coffeebar and wholesale partner locations across the United States. This visual tool connects customers to Coffeebar, wherever they are, and brings their national presence to life.
Improved Accessibility
Accessibility was a priority. The redesigned site adheres to WCAG standards, with improved color contrast, keyboard navigation, and screen reader compatibility, ensuring an inclusive experience for all users.
Enhanced Subscription Service
We revamped the subscription experience, making it easy for customers to set up and manage subscriptions to Coffeebar’s most popular products. With flexible options and improved account management, the subscription service is now a breeze for regulars and newcomers alike.
Online Events Calendar
We implemented an online events calendar to showcase in-store happenings, community events, and more, creating a central hub for customers to stay engaged with Coffeebar’s culture.
The Result
With these updates, Coffeebar now boasts a website that matches the energy of their physical locations.
Customers enjoy a seamless shopping experience, and Coffeebar has increased their ability to engage with visitors through an intuitive layout and dynamic features. The improved mobile responsiveness and accessibility mean that more coffee lovers can enjoy Coffeebar’s offerings, wherever they are.
Coffeebar’s website has transformed into a digital extension of their brand, a place where customers can feel the welcoming vibe Coffeebar is known for – now available in every cup, click, and connection.
Your Mission is Important
Let’s make sure the world knows it.