Case Study
Dog Tales Rebrand
Event Branding & Visual Identity
A New Look. The Same Love for Animals.
Every rescued animal has a story, and the Canine Rehabilitation Center and Cat Sanctuary (CRCCS) has dedicated its work to making sure more of those stories have happy endings. Through rescue, rehabilitation, and compassionate care, the Northern Nevada nonprofit has helped dogs and cats in need find brighter futures.
Dog Tales, the organization's largest annual fundraising event, brought together animal lovers, community supporters, and sponsors to raise critical funds for its mission. As the event continued to grow, CRCCS recognized an opportunity to create a more distinctive and cohesive identity that reflected its importance.
Ace Studios partnered with CRCCS to rebrand Dog Tales, developing a fresh, adaptable visual identity and messaging that would elevate the fundraising experience while providing a recognizable foundation for future events.
The Challenge
For nonprofits, signature fundraising events are about more than raising money. They're opportunities to strengthen relationships, inspire generosity, and bring communities together around a shared cause.
Dog Tales had become an important part of CRCCS's fundraising efforts, but its existing branding lacked the consistency and recognition needed to support the event's continued growth.
With different materials and messaging used across event promotions, the organization needed a more unified identity that could capture attention, engage sponsors, and create a memorable experience for attendees.
There was also a long-term consideration. Rather than developing a new look for every fundraiser, CRCCS wanted an identity that could evolve from year to year while remaining instantly recognizable.
The challenge was to create something that felt celebratory and engaging without losing sight of the animals and lifesaving work at the heart of the event.
Our Approach
Ace Studios approached the rebrand by focusing on what made Dog Tales special: the stories of rescued animals, the generosity of its supporters, and the shared commitment to giving dogs and cats a second chance.
Working closely with the CRCCS team, we developed a creative direction that balanced compassion with the energy and excitement of a signature fundraising event.
Our team created a new visual identity featuring a refreshed logo, coordinated color palette, and supporting graphic elements designed to work across both digital and printed materials.
We also developed messaging that connected the event's fundraising purpose to the organization's broader mission, helping supporters understand the impact of their participation.
Recognizing that Dog Tales would continue to evolve, we designed the identity with flexibility in mind. The goal was to establish a recognizable brand that could accommodate new themes, campaigns, and promotional materials without starting from scratch each year.
What We Created
Ace Studios brought the Dog Tales rebrand to life through:
Event logo and visual identity
We developed a distinctive new logo and supporting visual elements that captured the personality of Dog Tales while keeping the organization's commitment to animal welfare at the center of the design.
Color palette and typography
Our team established a cohesive visual system that brought greater consistency to event materials, creating a recognizable appearance across different applications and formats.
Event messaging and positioning
We refined messaging to connect the excitement of the fundraiser with the meaningful work it supported, helping communicate the importance of donations, sponsorships, and community participation.
Flexible branding system
We designed the identity to be adaptable for future Dog Tales events, allowing CRCCS to introduce new themes and creative elements while maintaining a consistent overall brand.
Brand guidelines and standards
We developed a comprehensive brand book outlining logo usage, colors, typography, and supporting visual elements, giving the organization a practical resource for maintaining consistency.
Digital and print-ready brand assets
We created versatile brand elements suitable for event promotions, sponsorship materials, signage, and other communications, helping bring the refreshed identity into different aspects of the fundraising experience.
The Result
The refreshed Dog Tales identity debuted at the organization's annual fundraiser, bringing a new level of consistency and visual energy to one of CRCCS's most important community events.
The updated branding received positive feedback from attendees and helped strengthen engagement with sponsors and supporters, reinforcing the connection between the event and the animals it benefited.
Beyond the immediate event, CRCCS gained a comprehensive visual identity system that could be reused and adapted for future fundraisers, reducing the need to reinvent its branding each year.
The project gave Dog Tales a more recognizable presence and provided the organization with creative tools to support sponsorship outreach, event promotion, and community engagement.
Most importantly, the rebrand kept the focus where it belonged: on the rescued dogs and cats whose lives were made better through the generosity of the community.
Because behind every successful Dog Tales event were the animals whose stories made it all worthwhile.