Case Study

Ellen for WCSD Campaign

The Client

Ellen Minetto was a sitting member of the Washoe County School board that was up for re-election to a second term in 2022. She is also a former colleague of our CEO, Kurt Thigpen, and worked with him on the school board.

As a former school teacher, you couldn’t say she was a politician or an expert at marketing. She just knew how to talk to parents and students.

So, Ace Studios was tapped to help with her re-election campaign and we were happy to help a strong advocate for public education!

Challenges

Ellen was very behind on fundraising, had no social media profiles, and even lacked a website to let people get to know her
Her opponent had been out already for months getting her name out there
Assembling a team of key players

Solutions Provided

Branding to be used for all aspects of campaign materials
A searchable website where voters can come and find out about Ellen
Claiming & updating her Ballotpedia listing
Capturing professional photos and videos to make her likeable and get the message out there
Targeted social media ads
The kitchen sink!