Case Study

Google Ads for the SPCA of Northern Nevada

Client Overview

The SPCA of Northern Nevada is a non-profit organization dedicated to saving and improving the lives of animals in need. To support their mission, Ace Studios partnered with them to maximize the potential of their Google Ads Grant by running efficient and impactful campaigns from September 2023 through March 2024.

Campaign Goals

  1. Maximize the monthly Google Ads Grant budget of $10,000.
  2. Drive conversions, including donations, adoptions, and website visits.
  3. Increase visibility for SPCA’s initiatives, such as Giving Tuesday and thrift store campaigns.

Key Strategies Implemented

Keyword Optimization:
Continuously added relevant keywords and removed underperforming ones to improve ad relevance and quality scores.

Enhanced Ad Copy:
Created new ad variations across campaigns to increase engagement and improve click-through rates.

Performance Monitoring and Adjustments:
Monitored search terms daily, incorporating high-performing terms and adding irrelevant ones to negative keyword lists.

Focused Campaigns:
Targeted specific campaigns for events such as Giving Tuesday and emphasized high-priority programs like the thrift store​.

Results Achieved

Increased Conversions:
Conversions improved steadily, from 92.67 in September 2023 to a peak of 155 in March 2024.

Full Utilization of Budget:
The $10,000 monthly budget was consistently maximized from December 2023 onward.

Enhanced Campaign Performance:
Strategic keyword and ad copy optimizations led to higher quality scores and engagement rates.

Support for Key Initiatives:
Dedicated campaigns for events like Giving Tuesday boosted visibility and engagement with targeted audiences.

Summing It All Up

Ace Studios successfully leveraged the SPCA of Northern Nevada’s Google Ads Grant to drive measurable impact, ensuring the organization could reach more supporters and fulfill its mission of saving animal lives. Through consistent monitoring, optimization, and strategic planning, the campaigns delivered high conversion rates and maximized the available budget. For more details about how Ace Studios can amplify your organization’s digital presence, visit our website or contact us directly.

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