Case Study
Reach-Up Headstart
About The School
Reach-Up Headstart, an early childhood education school in St. Cloud, Minnesota, sought to achieve full enrollment while addressing unique staffing challenges to serve the high number of refugee families in the area.
Partnering with Ace Studios, Reach Up Headstart set out to engage a diverse community, fill critical teaching and support positions, and ensure access to quality early childhood education for all eligible children in the area.
Objectives
- Reach and maintain 100% enrollment within six months.
- Develop inclusive, culturally sensitive marketing and advertising materials.
- Fill key staffing needs, with a focus on English Language Learner-certified positions.
Challenges
- Diverse Audience: A high refugee population required careful consideration of cultural and language differences in all marketing and outreach materials.
- Targeted Advertising: Traditional strategies were less effective, requiring innovative social media and Google ads targeting.
- Staff Shortages: ELL-certified educators were in high demand and short supply, adding to the challenge of fulfilling staffing needs.
Solutions
- Creative Visual Assets: Ace Studios developed visual assets that were culturally inclusive and accessible, resonating with refugee families and the broader community.
- Targeted Digital Campaign: Through specialized social media and Google advertising, we precisely targeted local families and communities who would benefit from Reach Up Headstart’s services.
- Staff Recruitment Support: Ace Studios worked alongside Reach Up Headstart to identify and attract qualified ELL-certified candidates, helping to fill essential roles amidst local shortages.
Results
- 100% Enrollment: Within six months, Reach Up Headstart achieved full enrollment, providing early childhood education access to families across the community.
- Successful Staffing: All necessary staff positions, including ELL-certified educators, were filled, ensuring that Reach Up Headstart could effectively serve its diverse student population.
Conclusions
Ace Studios’ strategic approach and culturally tailored campaign enabled Reach Up Headstart to meet its enrollment and staffing goals, reinforcing its role as a trusted educational resource in St. Cloud. By understanding and adapting to the unique needs of the community, we helped make early childhood education accessible to all eligible families in the area.