Case Study

South Lake Tahoe Cancer League

Client Overview

South Lake Tahoe Cancer League (SLTCL) is a volunteer‐powered nonprofit serving residents of the Lake Tahoe basin since 1980. SLTCL provides transportation to treatment, monthly financial stipends, and a compassionate community network for local cancer patients.

Project Objectives

Brand Cohesion: Develop a unified visual identity that reflects SLTCL’s core values of compassion, community, and hope.
Enhanced Digital Experience: Modernize the website—improving mobile responsiveness, site navigation, and accessibility.
Streamlined Conversions: Simplify the processes for applying for support, signing up to volunteer, and making donations.

Challenges

Fragmented Identity: SLTCL’s existing logo and color palette felt dated and inconsistent across print and digital collateral.
Outdated Website Experience: The old site lacked clear calls to action, wasn’t fully mobile-optimized, and presented lengthy, multi‐step forms that discouraged submissions.
Low Conversion Rates: Complex application workflows led to drop-off at critical stages for assistance requests and donations.

Our Approach

1. Discovery & Strategy

Held interviews with key stakeholders to understand SLTCL’s mission and user needs.
Audited the existing brand assets and website analytics to identify pain points in user journeys for “Apply for Assistance,” “Volunteer,” and “Donate.”

2. Brand Refresh

Logo & Iconography: Introduced a friendly, stylized bear icon enclosed by the organization’s name—symbolizing local strength and togetherness.
Color Palette: Defined four core colors to convey vitality, warmth, and professionalism.
Typography: Chose Arboria for headlines (bold, approachable) and Halcom for body text (clean, highly legible).

3. Website Redesign & Development

Mobile-First, Responsive Layouts: Wireframed key pages to ensure intuitive navigation and legibility on all screen sizes.
Streamlined Forms: Consolidated multi-step assistance, volunteer, and donation forms into single-page experiences using Gravity Forms—reducing drop-off by simplifying required fields.
Clear Calls to Action: Prominent “Donate,” “Apply for Assistance,” and “Get Involved” buttons placed throughout, guiding users seamlessly from discovery to action.
Accessibility & Performance: Ensured WCAG-compliant color contrast, semantic HTML, and optimized image delivery for fast load times.
CMS Integration: Powered by WordPress for easy content updates, with custom templates to enforce brand consistency.

Looking Ahead

With SLTCL’s new brand and website, the organization is better positioned to grow its volunteer base, deepen donor relationships, and—most importantly—bring compassion and practical support to more cancer patients across the Tahoe basin.