What is authentic? Trying to escape overall consumption and consumerism is hard enough when all we do is look at our phones all day. It’s becoming more difficult to figure out what reviews are real, who is a prop for a business, or how much to believe is true about a situation or a product. More people are turning to influencers with smaller followings because they can provide quality over quantity. People yearn for something real, raw, and true. Are micro-influencers who we need to turn to in 2024? What does that mean for a business owner?
Featuring: Christopher Thigpen, Alexandria Thomson, Catherine Acedillo, Vince Acedillo
Ace Studios, a leading force in the advertising industry, proudly announces that Kurt Thigpen, the Chief Executive Officer of the company and the esteemed Governor of District 14 of the American Advertising Federation, has been awarded the Certified Ethical Advertising Executive (CEAE) certification.
The CEAE, the first and only ethical certification for advertising industry practitioners, is designed by a non-partisan body of market participants, government and legal officials, and consumer advocates. This certification examines ways to translate ethical considerations into business decisions, providing a set of principles as reference points for decision-making in the evolving advertising workplace. Similar to codes of conduct and licensure in fields such as medicine, architecture, and engineering, the CEAE sets a standard for ethical conduct in the advertising industry.
Certification is conferred by the Institute of Advertising Ethics (IAE) in collaboration with the distinguished faculties of the University of Texas at Austin and the Heider College of Business at Creighton University.
Kurt Thigpen’s attainment of the CEAE certification underscores his commitment to ethical practices in advertising. As the CEO of Ace Studios, Mr. Thigpen has consistently demonstrated a dedication to industry best practices and a forward-looking approach to business. This certification further solidifies his leadership in the advertising community.
Ace Studios looks forward to continuing its tradition of excellence in advertising under Mr. Thigpen’s leadership, with the added assurance that ethical considerations remain a top priority.
