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Pink Sonoma Rosé Fest

Pink Sonoma Rosé Fest

by | Feb 19, 2024

Case Study

Pink Sonoma Rosé Fest

THE PROJECT

Pink Sonoma Rosé Fest, formerly known as Pink Sonoma Saturday, is a fun rosé-themed event hosted in Sonoma Valley, CA by Out in the Vineyard (OITV), and LGBTQ+ experiential wine company that hosts events throughout the year for the community to come together and enjoy the best wines from the valley in an inclusive atmosphere.

This event in particular focuses in rosé wine from the valley and brings together over two dozen wineries, along with delicious bites from local vendors – all wrapped in pink, which they strongly encourage guests to wear throughout the event. Not only is it great fun, but a portion of the proceeds of the event go toward benefiting Positive Images, a non-profit that helps LGBTQ+ youth in the area.

For this project, OITV approached Ace Studios with the need to do a brand refresh of the event, with the issue being that the old name was tied to a particular day of the week and they needed the ability to branch out a little and better explain what the event is.

Our team came up with a variety of new naming options, before we landed on Pink Sonoma Rosê Fest, highlighting that this is an actual festival for folks to come and enjoy.

We also came up with a fun and whimsical new logo as well to match the spirit of the festival, and the client couldn’t be happier!

Desert Air Truck

Shondra Summers-Armstrong for Nevada Assembly

Shondra Summers-Armstrong for Nevada Assembly

by | Jul 1, 2023

Case Study

Shondra Summers-Armstrong

The Client

Shondra Summers-Armstrong is an Assemblywoman for Nevada Assembly District 6, and in 2022 reached out to Ace Studios for help in revamping her campaign website ahead of the general election.

As part of our mission to create positive social impacts, Shondra fit right in as an advocate for affordable housing, access to healthcare, criminal justice reform, and other causes.

Challenges

The website had outdated information, and didn’t have the modern, user-friendly design Shondra was seeking to ensure that she could connect with voters in the right way. It also didn’t make it easy for folks to sign up for updates or make a secure donation online.

Solutions Provided

  • Search Engine Optimization
  • Updated Content Strategy & Imagery
  • Responsive Design
  • Email Sign-Up Form Implementation
  • Robust Online Donation Form

The Results

We were able to provide Shondra’s campaign with a new and improved website!

New Website

Mikalee Byerman Website

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Koinonia Family Services

Koinonia Family Services

by | Jul 1, 2023

Case Study

Koinonia Family Services

The Client

Koinonia Family Services is a non-profit organization dedicated to equipping resource parents for the challenges of caring for foster youth who come from difficult backgrounds. Their mission includes facilitating family reunification whenever possible and providing trauma-informed training and extensive support to their resource parents. Koinonia maintains a highly-relational culture throughout their organization, emphasizing the importance of connections with foster youth, staff members, resource parents, county workers, and birth parents to promote healing and permanency.

The organization offers various services to foster families, including monthly monetary reimbursement, 24-hour support services by master’s level social work staff, continuous specialized training, and support for the emotional, physical, and spiritual needs of the youth placed in Koinonia-certified homes. Additionally, Koinonia serves as a reliable advocate and information source for foster youth, families, staff, and counties, striving for better-informed management, governance, and representation at all levels of care.

Challenges

Koinonia Family Services approached Ace Studios seeking assistance in revitalizing their online presence. Their existing website suffered from outdated design elements, poor search engine optimization (SEO), lack of mobile-friendliness, and non-compliance with ADA accessibility guidelines.

Koinonia recognized the need to enhance their website to effectively communicate their mission, engage with various stakeholders, and streamline the online service inquiry and donation processes.

Solutions Provided

  • Search Engine Optimization
  • Updated Graphic Design elements
  • Responsive Design
  • Robust homepage slider
  • Streamlined online service inquiry & online donation platforms

The Results

We were able to provide KFS with a new and improved website!

New Website

Mikalee Byerman Website

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RENOWN HEALTH ANNUAL REPORT WEBSITE

RENOWN HEALTH ANNUAL REPORT WEBSITE

by | Jun 8, 2023

Website Design

Renown Health Annual Report

The Ace Studios team is pleased to learn that the Renown Health Annual Report website design we created for Renown Health was recognized among the leading healthcare organizations in the U.S. for achievements in digital communications in this year’s eHealthcare Leadership Awards!

These awards honor the very best websites and digital communications from a broad spectrum of healthcare organizations. Winners of the 21st Annual eHealthcare Leadership Awards were announced Tuesday, Nov. 17 at a virtual conference.

An expert panel of judges awarded the Renown Annual Report website with a Platinum award in Best Annual Report or Special Section, in recognition of Renown’s 2019 annual report, Thank you Nevada.

 “We are so grateful to Renown for entrusting us with this crucial project, which helps the community understand the great work that they do to Fight the Good Fight and save lives every day,” said Kurt Thigpen, CEO of Ace Studios.

 Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms and medical device companies. A total of 114 healthcare digital marketing experts judged the entries.

 The annual report, Thank you Nevada, was produced by Renown’s in-house Marketing & Communications team; co-led by Scott Walquist and Emily Stott, project managed by Renee Elia, distribution planned by Colleen McLellan and written by Chad Norton. Collaborators included design by The Solutions Group, digital and web design by Ace Studios, and Dynagraphics printing.

About eHealthcare Leadership Awards

eHealthcare Leadership Awards is a leading awards program that recognizes the very best websites, digital communications, and business improvement initiatives of a wide variety of healthcare organizations. This program is managed by Plain-English Health Care, which serves marketers, strategists, communicators, digital specialists, planners, C-suite executives, and business development professionals at hospitals, health systems, physician groups, and other healthcare organizations. For more information, visit ehealthcareawards.com.

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44.5% INCREASE IN OVERALL LOCAL TRAFFIC FOR AUTOMOTIVE FRANCHISE

44.5% INCREASE IN OVERALL LOCAL TRAFFIC FOR AUTOMOTIVE FRANCHISE

by | Jun 8, 2023

SEO& SEM Case Study

Christensen Automotive

The Company

Christensen Automotive has long been one of Nevada’s most trusted family-owned automotive companies. With over 13 auto shops in the state, they serve a large demographic.

They came to Ace Studios with 2 goals:

  1. Increase organic traffic and break the current traffic plateau that they couldn’t break out of on their own.
  2. Audit and optimize their local listings to ensure accuracy and that they are ranking #1 for local search results

Campaign Period: March 2021 – October 2021

The team at Ace Studios delivered on those goals and more.

Christensen Automotive

Local SEO Results

Since Christensen Automotive has locations throughout the state of Nevada, it was important that each Google My Business listing was monitored and consistently optimized so that they were performing well for folks searching for “auto shops near me”.

The Ace Studios SEO team delivered massive increases for each location.

Here are a few key results we delivered:

  • Carson City: 55.6% increase in profile interactions resulting in over 20,000 people being served up the listing
  • Reno: 42.6% increase in profile interactions
  • Fallon: 47% increase in profile interactions
  • South Lake Tahoe: 56% increase in profile interactions

Through our Local SEO efforts – we were able to increase store visits, phone calls, website visits, and overall leads driving results to the Christensen Automotive website to book an appointment.

SEO Results

Christensen Automotive’s site traffic surged to 43,411 website visitors during the SEO campaign. All of this traffic was both high-buyer-intent and local!

Here’s the organic traffic growth breakdown:

  • Monthly website views increased by 19.33%
  • Bounce and Exit rates (folks leaving the website immediately) dropped by 70%
  • Organic Search became the #1 source driving traffic to the website, and also offers one of the lowest bounce rates, providing over 5,000 website visits a month

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