by kthigpen | May 16, 2023
The Company
genArete is a unique and precise skill Mapping Assessment software that shows a learner’s possibilities and capacity to learn.
They came to Ace Studios with clear goals and expectations:
- Design and develop a new website in WordPress.
- Make sure the website is meets WCAG and ADA compliance since their target audiences are people with disabilities and those that support them
The team at Ace Studios was able to deliver on those goals and more.
Challenges
- Creating a microsite from scratch in WordPress
- Making sure the website, and brand color scheme are ADA compliant
- Ensuring that the software login could integrate well with the website
Solutions Provided
- Website hosting
- Brand identity creation & color scheme creation
- Website architecture strategy
- WordPress design & development
- Ensuring the website is ADA compliant and meets minimum WCAG standards
The Results
We were able to provide genArete with a new and informative WordPress website for their software product to help launch their initiative.
by kthigpen | May 16, 2023
The Organization
Northern Nevada Legal Aid is a nonprofit legal aid organization serving qualified residents in Washoe and surrounding rural northern Nevada counties. Legal aid is free or low-cost advice, assistance, or representation in civil matters for those who could not otherwise afford an attorney. Its goal is to eliminate barriers to access to the legal system for our society’s most vulnerable members to protect their rights, keep them safe and provide stability. It also provides legal system efficiencies by decreasing self-represented litigants.
They came to Ace Studios needing help with rebranding their entity. After 50+ years of operating in Washoe County, they needed to communicate that they are available to help anyone in Northern Nevada, but their brand and website didn’t reflect this message.
Ace Studios needed to achieve the following to measure success:
- Design and develop a new website in WordPress.
- Make sure the website is meets WCAG and ADA compliance.
- Collaborate with key stakeholders to come up with a new name for the brand.
The team at Ace Studios was able to deliver on those goals and more.
Challenges
- Creating a new brand strategy to expand the organization’s horizons beyond county lines, when they’re known for that
- Making sure the website, and brand color scheme are ADA compliant
- Rewriting the website copy to be SEO-friendly as well as well-organized and compelling for their clients
Solutions Provided
- Brand identity strategy, logo design & color scheme creation
- Website architecture strategy
- Copywriting
- WordPress design & development
- Ensuring the website is ADA compliant and meets minimum WCAG standards
The Results
We were able to provide Northern Nevada Legal Aid with a new and informative WordPress website, as well as a new brand name and look.
by kthigpen | May 16, 2023
The Company
Since 1994, Desert Air has had the pleasure of providing the community in Reno & Sparks HVAC repair services or help with purchasing a new HVAC unit.
They began with just 1 truck, a home office, and a vision from the owner, Spencer Phungphiphadhana, to serve the community.
Now, almost 30 years later they’ve expanded beyond just heating & air conditioning to include plumbing, excavation, and alternative energy.
Ace Studios was brought in with 2 goals:
- Increase Local SEO Rankings by optimizing the Google Business Profile regularly.
- Audit and optimize their local listings to ensure accuracy and that they are ranking #1 for local search results
Campaign Period: March 2021 – March 2022
The team at Ace Studios delivered on those goals and more.
Local SEO Results
Since Desert Air has multiple services that serve many locations in northern Nevada, it was important that their Google My Business listing was monitored and consistently optimized so that they were performing well for folks searching for “heating and air repair near me”.
The Ace Studios SEO team delivered massive increases for each location.
Here are a few key results we delivered:
- Increased Business Profile Interactions by 285%
- Increased Business Profile Views by 169%
Through our Local SEO efforts – we were able to increase store visits, phone calls, website visits, and overall leads driving results to the Desert Air website to book an appointment.
March 2021 Starting Point
March 2022 Campaign Finish
by kthigpen | May 16, 2023
The Project
Nevadans for Equal Rights is a continuation of the push for equal right under the Equal Rights Amendment.
26 states already have state-level ERAs. If Question 1 receives a majority YES vote during the November 8, 2022 Election, Nevada will be next on that list by adding an inclusive, intersectional, ERA to our constitution that protects everyone’s rights under the law.
Ace Studios had the honor of helping brand the movement so that it would be eye-catching, look great on apparel and swag items, and follow be able to be flexibly used.
We’re proud of our work on this project and know it will make an impact!
2022 Nevada Day Themed Branding
LGBTQ+ Pride Themed Branding
by kthigpen | May 16, 2023
The Client
Mikalee Byerman is a nationally-renowned author, copywriter, blogger, public speaker, and humor strategist that works with individuals and companies from all walks of life to improve their way of thinking and doing from a human-centered approach.
She came to Ace Studios needing help as she was leaving a steady job (we’ve been there before) and going out on her own to start this next chapter. She needed a website that perfectly bottled up all of her passions, and services to help reach her audiences.
Ace Studios needed to achieve the following to measure success:
- Design and develop a new website in WordPress AND migrate over her existing WordPress blog posts and audience with over 3,000 subscribers (the pressure!).
- Set up a new Blog & email list and integrate a subscription form within the website for some handy dandy newsletter building at conferences she’d be speaking at.
- Incorporate updated photography (with pineapples)
- Create a new logo design
- Make it mobile-friendly!
The team at Ace Studios is happy to say, we delivered!
Challenges
- Delicantly migrating over the WordPress audienct from he old blog to the new platform and making sure the readers would still be in sync with new posts from the new website
- Keeping it creative while balancing mobile friendliness
- Making sure pineapples were visible but not *too* much
Solutions Provided
- Brand identity strategy, logo design & color scheme creation
- Website architecture strategy
- Copywriting
- WordPress design & development
- Ensuring the website is ADA compliant and meets minimum WCAG standards
The Results
We were able to provide Mikalee Byerman with a new and elegant WordPress website, as well as a new logo design.
