by kthigpen | Oct 16, 2020
The Details
Truckee Meadows Tomorrow is a grassroots non-profit organization committed to measuring critical quality of life data in our community for more than 25 years.
Ace Studios was brought in to help TMT with their online membership campaign to re-energize the community and express the benefits of membership to the community.
Solutions Provided
- Social Media Post Graphics
- Video Ad
The Results
We created very colorful social media graphics to grab folks’ attention and to also showcase beautiful murals from around the community.
by kthigpen | Oct 16, 2020
The Details
The Community Food Bank of Reno/Sparks was struggling with an outdated website presence leading up to a major fundraiser.
Every year they feed over 25,000 people in Northern Nevada, a very worthwhile cause for us.
We also wanted to give them a brand refresh. They didn’t end up using this component, as they had just had their delivery van wrapped with their current logo, but they still loved it and we hope they use it when they’re ready to make the leap!
Challenges
- Website slowness
- Cluttered content, causing messaging to get lost
- Difficult to navigate site menu
- Outdated design
Solutions Provided
- Copywriting
- New Information Architecture Buildout
- Website Design & Development
- Rebranding
The Results
We offered up some fresh (note the pun) brand items for them to use in the future!
Brand Spanking New Website
by kthigpen | Oct 16, 2020
The Details
Monai Village is a 501c3 non-profit that is working towards building a place where youth in foster care transition can break the cycle of homelessness, have a sense of community, build trust, responsibility, and independence while earning their education to have a real chance at success.
Ace Studios was brought in to help rebrand the organization, and give them a new, easy to use website that is informative and will also demonstrate that they’re serious about their goals.
Challenges
- Outdated brand and website
- Cluttered content
- No way to make online donations
Solutions Provided
- Copywriting
- New Information Architecture Buildout
- Website Design & Development
- Rebranding
- Online donation integration
- Video editing
The Results
We were able to provide Monai Village with a new brand, website and brand reveal video to create excitement among potential donors.
Brand Spanking New Website
by kthigpen | Apr 17, 2020
About The School
In 2020, Pinecrest Academy of Northern Nevada was a prospective public charter school located in Sparks, NV, aiming to serve students and families in the Sparks, Spanish Springs, and Sun Valley areas.
With a commitment to bilingual education and community engagement, Pinecrest Academy sought to establish itself as a beacon of quality education and inclusivity within the region.
Ace Studios was hired to help the school reach their enrollment numbers so that they could successfully open their doors to the community!
Goals
The primary goal of Pinecrest Academy was to secure enrollment of 710 students to obtain approval from the State Public Charter School Authority for opening its doors.
This ambitious target aimed to ensure the viability and sustainability of the school’s operations while fulfilling its mission of providing accessible education to underserved communities.
Challenges Faced:
Pinecrest Academy encountered several challenges in its quest to achieve its enrollment target, notably exacerbated by the onset of the COVID-19 pandemic.
Restrictions on gatherings, uncertainty among prospective families, and heightened competition posed significant obstacles to the school’s enrollment efforts.
So, the Ace Studios team did what it does best – get creative.
Solutions
To address these challenges head-on, we implemented the following:
- Guerrilla Marketing Campaign: Engaging the community through strategic events and local ambassadors (prior to the pandemic).
- Digital Marketing Strategy: Crafted tailored content for online platforms frequented by the target demographic in the area.
- Online Advertising: Created and deployed hyperlocal ads on social media and Google Display Ads in both English and Spanish to maximize reach and engage with diverse communities.
- Brand Awareness Campaigns: Enhancing brand visibility and reputation within the area for those who were unfamiliar with the school’s model.
Results
Despite the unprecedented challenges posed by the pandemic, the collaborative efforts between Pinecrest Academy and Ace Studios yielded remarkable results.
Pinecrest Academy not only met its goal of 710 student enrollments but ended up having a waitlist of 285 students by the end of the year.
Through innovative approaches and community-centric engagement, Ace Studios helped Pinecrest Academy successfully position itself as a leading educational institution committed to serving and empowering its diverse student body.
The team at Ace Studios worked with us in opening our campus during the pandemic. They listened to and collaborated with us to get a deep understanding of our marketing and enrollment objectives and created a comprehensive marketing plan to address those needs. Ultimately our reach and impact were successful and we were able to open our school at our needed capacity.
Principal, Pinecrest Academy of Northern Nevada
by kthigpen | Nov 13, 2019
Empowering Women Worldwide
About the Client
As a woman and a leader, you have the ability to lift up other women—an amazing power by any measure.
Let your power shine by joining Amplify Journeys. We are an organization dedicated to connecting successful women like you with women across the globe who have an entrepreneurial spirit and a drive to succeed, but not a clear path forward.
Through our coordinated immersive experiences, you’ll not only teach, learn and grow from the cross-cultural exchange of ideas. You’ll gain life-changing forever bonds, unique partnerships, a profound understanding of common humanity, and on-going support from the women of Amplify Journeys.
Enjoy the journey.
The Challenge
Amplify Journeys approached us to help with their rebrand, as the previous logo didn’t really grasp who the organization was, and there were others out there using the same name – so they needed to stick out.
The client struggled with finding a way to embody all that the organization is and does.
How do we tie the culture of Africa in with female entrepreneurship?
How do we convey confidence, wisdom, mentorship, and more?
Lastly, how do we incorporate an elephant into the logo gracefully?
The Solution
Ace Studios worked with the team over at Amplify Journeys to have brainstorming sessions to set the direction.
Afterward, the Ace team put together a mood board, and then mockups of logos and color schemes that we thought would best meet the challenge of the project.
We landed on red and orange coloring as they invoke a sense of passion and action.
Our illustrator created the beautiful elephant you see, stepping out of its circle to convey that they are moving forward in life and are not bound by anything or anyone.
Lastly, we agreed on the overall mission of Amplify Journey’s brand:
Wisdom, Healing and Legacy
