By Allana Borbon, Marketing intern

Recently, pronouns have been a huge part of societal norms and have impacted how people identify themselves in our generation. 

You may be asking, “What even are pronouns?” Pronouns are words that replace or use to identify a noun, and in this case, people. The usage of the correct pronouns is a respectful way to address someone in terms that they are comfortable with. With that, pronouns are represented as he/him, she/her, they/them, etc. These are applicable to all, and everyone has the right to choose which pronoun fits them best and provides comfort for their needs. 

Many find it nerve-wracking to ask someone for their pronouns without trying to sound rude or inconsiderate of their feelings. The easiest way to accomplish this is to introduce yourself with your own pronouns in order to give them an opportunity to mention theirs as well. For example, “Hello, my name is Allana, I go by they/them pronouns”. Learning and understanding the importance of pronouns can go a long way because it shows respect and consideration towards clients and employees. Including your own pronouns in your introductions can help to encourage others in sharing their own, which will bring an overall understanding within the business. 

It is important to be able to understand and be accepting of other people’s pronouns in business because it provides a comfortable environment for the clients. With the clients feeling comfortable working and maneuvering around with the employers, it makes for an easier process of communication and business relations between both parties. 

Learning about pronouns is a significant way of creating business relations alongside personal relations. Branching out onto that thought, pronouns are an additional way for employers and consumers to be able to form a respectful relationship as they work alongside each other. It allows for a more smooth process when the consumer doesn’t feel uneasy and will be more willing to make the business relations more beneficial. 

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