Happy Holidays, everyone!

It’s been a hot minute since we’ve done a hot take.

As a small business owner, I know that one of the things that is on my mind during the holidays is the upcoming new year, and whether or not I’m doing everything I can to plan ahead to promote the agency in the best way possible so we can help the most amount of people.

Ask yourself: how can we help others right now?

This mindset is part of our holistic approach not just with our own brand, but for the clients we serve.

Shifting our mindset going into 2023, and a possible recession will help us set ourselves apart from the competition. I believe it is the key to so many things – but most of all resilience in the face of uncertainty.

That’s why I wanted to share a little nugget of wisdom as Ace Studios has been doing research into what marketing tactics are going to be most beneficial going into 2023 (so you don’t have to!).

Want to know the overwhelming advice we’re getting?

Content is king, but the old rules to content don’t apply. Be open to trying new things, and investing more time in providing valuable and engaging content on your social media platforms.

Some of the insights we’ve come across on content marketing include:

  • Partnering with Content Creators (formerly known as “influencers) to help reach your niche audiences. Bigger brands are pulling back on their budgets here, which could create opportunities for others to collaborate with these creators.
  • Social Media Marketing continues to provide high ROI, so stick with it. You may have to branch out to platforms like TikTok and LinkedIn more, where the algorithms aren’t as competitive as say Facebook and Instagram. Do your research about where your audience spends most of their time and focus on those platforms vs. casting a wide net.
  • Track, track, track. Keeping up with your digital analytics, or how well your content is doing, is the best way to tell if you’re screaming into the void or actually providing value. Knowledge is power!
That’s it in a nutshell, for now, and we’ll continue to provide more insights as we come across them before the new year. As always, if you need help managing the marketing for your brand, contact us anytime.

We’re here for you.

Take care and spread kindness!
– Kurt Thigpen
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