by kthigpen | Oct 16, 2020
The Details
The Community Food Bank of Reno/Sparks was struggling with an outdated website presence leading up to a major fundraiser.
Every year they feed over 25,000 people in Northern Nevada, a very worthwhile cause for us.
We also wanted to give them a brand refresh. They didn’t end up using this component, as they had just had their delivery van wrapped with their current logo, but they still loved it and we hope they use it when they’re ready to make the leap!
Challenges
- Website slowness
- Cluttered content, causing messaging to get lost
- Difficult to navigate site menu
- Outdated design
Solutions Provided
- Copywriting
- New Information Architecture Buildout
- Website Design & Development
- Rebranding
The Results
We offered up some fresh (note the pun) brand items for them to use in the future!
Brand Spanking New Website
by kthigpen | Oct 16, 2020
The Details
Monai Village is a 501c3 non-profit that is working towards building a place where youth in foster care transition can break the cycle of homelessness, have a sense of community, build trust, responsibility, and independence while earning their education to have a real chance at success.
Ace Studios was brought in to help rebrand the organization, and give them a new, easy to use website that is informative and will also demonstrate that they’re serious about their goals.
Challenges
- Outdated brand and website
- Cluttered content
- No way to make online donations
Solutions Provided
- Copywriting
- New Information Architecture Buildout
- Website Design & Development
- Rebranding
- Online donation integration
- Video editing
The Results
We were able to provide Monai Village with a new brand, website and brand reveal video to create excitement among potential donors.
Brand Spanking New Website
by kthigpen | Nov 13, 2019
Empowering Women Worldwide
About the Client
As a woman and a leader, you have the ability to lift up other women—an amazing power by any measure.
Let your power shine by joining Amplify Journeys. We are an organization dedicated to connecting successful women like you with women across the globe who have an entrepreneurial spirit and a drive to succeed, but not a clear path forward.
Through our coordinated immersive experiences, you’ll not only teach, learn and grow from the cross-cultural exchange of ideas. You’ll gain life-changing forever bonds, unique partnerships, a profound understanding of common humanity, and on-going support from the women of Amplify Journeys.
Enjoy the journey.
The Challenge
Amplify Journeys approached us to help with their rebrand, as the previous logo didn’t really grasp who the organization was, and there were others out there using the same name – so they needed to stick out.
The client struggled with finding a way to embody all that the organization is and does.
How do we tie the culture of Africa in with female entrepreneurship?
How do we convey confidence, wisdom, mentorship, and more?
Lastly, how do we incorporate an elephant into the logo gracefully?
The Solution
Ace Studios worked with the team over at Amplify Journeys to have brainstorming sessions to set the direction.
Afterward, the Ace team put together a mood board, and then mockups of logos and color schemes that we thought would best meet the challenge of the project.
We landed on red and orange coloring as they invoke a sense of passion and action.
Our illustrator created the beautiful elephant you see, stepping out of its circle to convey that they are moving forward in life and are not bound by anything or anyone.
Lastly, we agreed on the overall mission of Amplify Journey’s brand:
Wisdom, Healing and Legacy
