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South Lake Tahoe Cancer League

South Lake Tahoe Cancer League

by | May 1, 2025

Case Study

South Lake Tahoe Cancer League

Client Overview

South Lake Tahoe Cancer League (SLTCL) is a volunteer‐powered nonprofit serving residents of the Lake Tahoe basin since 1980. SLTCL provides transportation to treatment, monthly financial stipends, and a compassionate community network for local cancer patients.

Project Objectives

  • Brand Cohesion: Develop a unified visual identity that reflects SLTCL’s core values of compassion, community, and hope.
  • Enhanced Digital Experience: Modernize the website—improving mobile responsiveness, site navigation, and accessibility.
  • Streamlined Conversions: Simplify the processes for applying for support, signing up to volunteer, and making donations.

Challenges

  • Fragmented Identity: SLTCL’s existing logo and color palette felt dated and inconsistent across print and digital collateral.

  • Outdated Website Experience: The old site lacked clear calls to action, wasn’t fully mobile-optimized, and presented lengthy, multi‐step forms that discouraged submissions.

  • Low Conversion Rates: Complex application workflows led to drop-off at critical stages for assistance requests and donations.

Our Approach

1. Discovery & Strategy

  • Held interviews with key stakeholders to understand SLTCL’s mission and user needs.
  • Audited the existing brand assets and website analytics to identify pain points in user journeys for “Apply for Assistance,” “Volunteer,” and “Donate.”

2. Brand Refresh

  • Logo & Iconography: Introduced a friendly, stylized bear icon enclosed by the organization’s name—symbolizing local strength and togetherness.
  • Color Palette: Defined four core colors to convey vitality, warmth, and professionalism.
  • Typography: Chose Arboria for headlines (bold, approachable) and Halcom for body text (clean, highly legible).

3. Website Redesign & Development

  • Mobile-First, Responsive Layouts: Wireframed key pages to ensure intuitive navigation and legibility on all screen sizes.
  • Streamlined Forms: Consolidated multi-step assistance, volunteer, and donation forms into single-page experiences using Gravity Forms—reducing drop-off by simplifying required fields.
  • Clear Calls to Action: Prominent “Donate,” “Apply for Assistance,” and “Get Involved” buttons placed throughout, guiding users seamlessly from discovery to action.
  • Accessibility & Performance: Ensured WCAG-compliant color contrast, semantic HTML, and optimized image delivery for fast load times.
  • CMS Integration: Powered by WordPress for easy content updates, with custom templates to enforce brand consistency.

Looking Ahead

With SLTCL’s new brand and website, the organization is better positioned to grow its volunteer base, deepen donor relationships, and—most importantly—bring compassion and practical support to more cancer patients across the Tahoe basin.

Branding

WEbsite design

Your Mission is Important

Let’s make sure the world knows it.

LET'S WORK TOGETHER

Western Public Affairs

Western Public Affairs

by | Jan 16, 2025

Case Study

Western Public Affairs

Client Overview

Western Public Affairs is a new public affairs and lobbying firm dedicated to making a meaningful impact in the realm of public policy. As they embarked on their journey to influence legislation and drive positive change, they sought to establish a brand that would convey their professionalism, expertise, and commitment to their mission.

Project Scope

Western Public Affairs approached Ace Studios to create a comprehensive brand identity and a user-friendly, visually compelling website that would serve as the cornerstone of their digital presence. The key objectives included:

  • Developing a sharp and professional brand identity.
  • Crafting messaging that highlights their expertise in public affairs and lobbying.
  • Designing a website that effectively communicates their services and values.
  • Ensuring the brand reflects their dedication to impactful public policy work.

Our Approach

1. Brand Development
We began by collaborating closely with the Western Public Affairs team to understand their vision, values, and goals. From this discovery process, we developed a timeless and sophisticated brand identity that positioned them as trusted experts in their field. Key elements included:

  • Logo Design: A modern and professional logo that captures their authority and reliability.
  • Color Palette: A clean and polished color scheme emphasizing trust and confidence.
  • Typography: Professional fonts that enhance readability and convey expertise.
  • Messaging Framework: Clear and impactful messaging that outlines their mission, services, and value proposition.

2. Website Design and Development
The website was designed to reflect Western Public Affairs’ professional image and provide visitors with a seamless user experience. Key features included:

  • Home Page: A dynamic and inviting landing page that highlights their expertise and commitment to impactful policy change.
  • Services Section: Detailed descriptions of their offerings, providing potential clients with a clear understanding of their capabilities.
  • About Page: A space to introduce the team and share the firm’s mission and vision.
  • Contact Page: An intuitive and accessible contact form for inquiries.
  • Responsive Design: Optimized for viewing on desktop, tablet, and mobile devices.

Challenges & Solutions

One of the challenges was creating a brand that resonated with both policymakers and clients from diverse industries. To address this, we ensured the design and messaging struck a balance between approachability and professionalism, emphasizing their expertise while maintaining a welcoming tone.

Results

  • Polished Brand Identity: Western Public Affairs now has a sharp and professional brand that perfectly demonstrates their expertise and commitment to public policy.
  • Engaging Digital Presence: The website serves as a powerful platform to showcase their services, attract potential clients, and establish credibility in the industry.
  • Positive Feedback: Both the client and their stakeholders have praised the design for its clarity, professionalism, and impact.

Your Mission is Important

Let’s make sure the world knows it.

LET'S WORK TOGETHER

Dog Tales Rebrand

Dog Tales Rebrand

by | Oct 25, 2024

Case Study

Dog Tales

Client: Canine Rehabilitation Center and Cat Sanctuary (CRCCS)
Project: Dog Tales Annual Fundraiser Rebrand
Industry: Nonprofit/Animal Welfare

Project Overview

The Canine Rehabilitation Center and Cat Sanctuary (CRCCS) hosts its largest annual fundraiser, Dog Tales, to raise funds for their crucial work with rescued dogs and cats. However, as their event grew, so did the need for a more cohesive, impactful brand presence. They approached Ace Studios to create a rebrand for Dog Tales that could set the stage for future events, enhance sponsor engagement, and uplift the overall fundraising experience.

The Challenge

CRCCS needed a brand identity for Dog Tales that would reflect the significance of the event and its cause, while providing flexibility to use the brand year after year. The goal was not only to build excitement around the event but also to attract more sponsors and partners in the years to come, boosting the fundraising potential of their largest event.

The previous branding was not cohesive across materials, which led to a lack of consistency in messaging and visual identity. CRCCS needed a brand that could capture the essence of their mission—saving and rehabilitating animals—while also standing out in the competitive nonprofit fundraising space.

Our Approach

Ace Studios worked closely with CRCCS to understand their goals for Dog Tales and the values of their organization. We set out to create a timeless brand that could be adapted to any future Dog Tales event, while still conveying a fresh, exciting feel each year.

Key steps in the rebrand process included:

1. Brand Identity Development: We created a new logo, color palette, and visual elements that embody the compassion and energy behind Dog Tales, while keeping the animals at the heart of the brand. The new logo and designs are versatile enough to be used across digital and physical platforms.

2. Messaging Strategy: Alongside the visual rebrand, we developed key messaging that aligned with CRCCS’s mission and the purpose of Dog Tales. The messaging highlights the critical impact of the fundraiser in supporting animal rehabilitation and fostering awareness.

3. Comprehensive Brand Guidelines: To ensure consistency across all marketing and promotional materials, we provided CRCCS with a detailed brand book. This included guidance on logo usage, color schemes, typography, and other design elements to maintain brand cohesion in future years.

The Result

The newly rebranded Dog Tales event made its debut at this year’s fundraiser, and the impact was immediate. The cohesive branding brought a fresh energy to the event, helping CRCCS engage more sponsors and supporters. The new look uplifted the overall atmosphere of the event, reinforcing the importance of the work CRCCS does with rescued animals.

Thanks to the flexibility of the new brand, CRCCS now has a solid foundation they can carry forward year after year. The updated branding will help them create consistent, recognizable experiences for sponsors and attendees, further boosting the fundraiser’s success in future years.

Key Outcomes:

  • Enhanced brand recognition for Dog Tales
  • Increased engagement with sponsors and attendees
  • A flexible brand identity that CRCCS can reuse and adapt in future years
  • Positive feedback from event attendees on the updated look and feel of the event

Conclusion

The Dog Tales rebrand represents a successful partnership between Ace Studios and CRCCS, combining thoughtful design and strategic messaging to elevate a vital annual fundraiser. We’re proud to support the important work CRCCS does for animals in need and look forward to seeing the impact this rebrand will have on their future events.

Your Mission is Important

Let’s make sure the world knows it.

LET'S WORK TOGETHER

Sierra Deene Rebrand

Sierra Deene Rebrand

by | Aug 21, 2024

Case Study

Sierra Deene

A Timeless & Modern Rebrand

Client Overview

Sierra Deene is a forward-thinking clothing brand with a commitment to quality, style, and sustainability. Known for their versatile and contemporary designs, they cater to a discerning audience that values both fashion and functionality. However, as the brand evolved, Sierra Deene recognized the need for a rebrand that would better reflect its modern ethos while maintaining a timeless appeal.

Sierra Deene Boutique

The Challenge

Sierra Deene approached Ace Studios with a clear objective: to refresh their brand identity in a way that would resonate with their target audience and stand the test of time. They wanted a comprehensive branding solution that included not just a new logo, but also a unified brand strategy, messaging framework, and guidelines for consistent application across all mediums, including clothing, accessories, and digital platforms.

The key challenge was to create a brand that felt both contemporary and enduring—a brand that could grow with Sierra Deene while staying true to its core values.

The Approach

Ace Studios began the project with an in-depth discovery phase, taking the time to understand Sierra Deene’s vision, values, and market positioning. We conducted extensive research into their target audience, industry trends, and competitive landscape to inform our strategy.

Key Deliverables:

  1. Comprehensive Brand Strategy: We developed a brand strategy that served as the foundation for all creative decisions. This strategy defined Sierra Deene’s brand values, tone of voice, and key messaging pillars, ensuring consistency across all brand touchpoints.
  2. Logo Design: The new logo is a perfect blend of modern minimalism and timeless elegance. It is versatile enough to be used across various mediums—from clothing tags to digital banners—while maintaining a strong brand presence.
  3. Messaging Framework: We crafted a messaging framework that clearly articulates Sierra Deene’s brand story, mission, and value proposition. This framework guides all communications, ensuring that every piece of content aligns with the brand’s identity.
  4. Brand Book: To ensure consistent application of the new brand identity, we created a detailed brand book. This includes guidelines for proper logo usage, color palettes, typography, and branded photography style recommendations. The brand book serves as a blueprint for all future brand-related decisions, helping Sierra Deene maintain a cohesive brand image across all channels.

The Results

The rebrand has been met with enthusiasm from both Sierra Deene’s internal team and their customer base. The new brand identity perfectly captures the essence of Sierra Deene—timeless yet modern, sophisticated yet approachable. The updated logo and brand elements have been seamlessly integrated into their product lines, website, and marketing materials, creating a unified and impactful brand experience.

Conclusion

The Sierra Deene rebrand is a testament to the power of strategic, thoughtful design. By blending modern aesthetics with timeless principles, Ace Studios was able to create a brand identity that not only reflects where Sierra Deene is today but also where they are headed in the future. This project highlights our commitment to delivering branding solutions that are both innovative and enduring.

Your Mission is Important

Let’s make sure the world knows it.

LET'S WORK TOGETHER

Pink Sonoma Rosé Fest

Pink Sonoma Rosé Fest

by | Feb 19, 2024

Case Study

Pink Sonoma Rosé Fest

THE PROJECT

Pink Sonoma Rosé Fest, formerly known as Pink Sonoma Saturday, is a fun rosé-themed event hosted in Sonoma Valley, CA by Out in the Vineyard (OITV), and LGBTQ+ experiential wine company that hosts events throughout the year for the community to come together and enjoy the best wines from the valley in an inclusive atmosphere.

This event in particular focuses in rosé wine from the valley and brings together over two dozen wineries, along with delicious bites from local vendors – all wrapped in pink, which they strongly encourage guests to wear throughout the event. Not only is it great fun, but a portion of the proceeds of the event go toward benefiting Positive Images, a non-profit that helps LGBTQ+ youth in the area.

For this project, OITV approached Ace Studios with the need to do a brand refresh of the event, with the issue being that the old name was tied to a particular day of the week and they needed the ability to branch out a little and better explain what the event is.

Our team came up with a variety of new naming options, before we landed on Pink Sonoma Rosê Fest, highlighting that this is an actual festival for folks to come and enjoy.

We also came up with a fun and whimsical new logo as well to match the spirit of the festival, and the client couldn’t be happier!

Desert Air Truck