Dog Tales Rebrand
Case Study
Dog TalesClient: Canine Rehabilitation Center and Cat Sanctuary (CRCCS)
Project: Dog Tales Annual Fundraiser Rebrand
Industry: Nonprofit/Animal Welfare
Project Overview
The Canine Rehabilitation Center and Cat Sanctuary (CRCCS) hosts its largest annual fundraiser, Dog Tales, to raise funds for their crucial work with rescued dogs and cats. However, as their event grew, so did the need for a more cohesive, impactful brand presence. They approached Ace Studios to create a rebrand for Dog Tales that could set the stage for future events, enhance sponsor engagement, and uplift the overall fundraising experience.
The Challenge
CRCCS needed a brand identity for Dog Tales that would reflect the significance of the event and its cause, while providing flexibility to use the brand year after year. The goal was not only to build excitement around the event but also to attract more sponsors and partners in the years to come, boosting the fundraising potential of their largest event.
The previous branding was not cohesive across materials, which led to a lack of consistency in messaging and visual identity. CRCCS needed a brand that could capture the essence of their mission—saving and rehabilitating animals—while also standing out in the competitive nonprofit fundraising space.
Our Approach
Ace Studios worked closely with CRCCS to understand their goals for Dog Tales and the values of their organization. We set out to create a timeless brand that could be adapted to any future Dog Tales event, while still conveying a fresh, exciting feel each year.
Key steps in the rebrand process included:
1. Brand Identity Development: We created a new logo, color palette, and visual elements that embody the compassion and energy behind Dog Tales, while keeping the animals at the heart of the brand. The new logo and designs are versatile enough to be used across digital and physical platforms.
2. Messaging Strategy: Alongside the visual rebrand, we developed key messaging that aligned with CRCCS’s mission and the purpose of Dog Tales. The messaging highlights the critical impact of the fundraiser in supporting animal rehabilitation and fostering awareness.
3. Comprehensive Brand Guidelines: To ensure consistency across all marketing and promotional materials, we provided CRCCS with a detailed brand book. This included guidance on logo usage, color schemes, typography, and other design elements to maintain brand cohesion in future years.
The Result
The newly rebranded Dog Tales event made its debut at this year’s fundraiser, and the impact was immediate. The cohesive branding brought a fresh energy to the event, helping CRCCS engage more sponsors and supporters. The new look uplifted the overall atmosphere of the event, reinforcing the importance of the work CRCCS does with rescued animals.
Thanks to the flexibility of the new brand, CRCCS now has a solid foundation they can carry forward year after year. The updated branding will help them create consistent, recognizable experiences for sponsors and attendees, further boosting the fundraiser’s success in future years.
Key Outcomes:
- Enhanced brand recognition for Dog Tales
- Increased engagement with sponsors and attendees
- A flexible brand identity that CRCCS can reuse and adapt in future years
- Positive feedback from event attendees on the updated look and feel of the event
Conclusion
The Dog Tales rebrand represents a successful partnership between Ace Studios and CRCCS, combining thoughtful design and strategic messaging to elevate a vital annual fundraiser. We’re proud to support the important work CRCCS does for animals in need and look forward to seeing the impact this rebrand will have on their future events.
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