by kthigpen | May 16, 2023
The Organization
Northern Nevada Legal Aid is a nonprofit legal aid organization serving qualified residents in Washoe and surrounding rural northern Nevada counties. Legal aid is free or low-cost advice, assistance, or representation in civil matters for those who could not otherwise afford an attorney. Its goal is to eliminate barriers to access to the legal system for our society’s most vulnerable members to protect their rights, keep them safe and provide stability. It also provides legal system efficiencies by decreasing self-represented litigants.
They came to Ace Studios needing help with rebranding their entity. After 50+ years of operating in Washoe County, they needed to communicate that they are available to help anyone in Northern Nevada, but their brand and website didn’t reflect this message.
Ace Studios needed to achieve the following to measure success:
- Design and develop a new website in WordPress.
- Make sure the website is meets WCAG and ADA compliance.
- Collaborate with key stakeholders to come up with a new name for the brand.
The team at Ace Studios was able to deliver on those goals and more.
Challenges
- Creating a new brand strategy to expand the organization’s horizons beyond county lines, when they’re known for thatÂ
- Making sure the website, and brand color scheme are ADA compliant
- Rewriting the website copy to be SEO-friendly as well as well-organized and compelling for their clients
Solutions Provided
- Brand identity strategy, logo design & color scheme creation
- Website architecture strategy
- Copywriting
- WordPress design & development
- Ensuring the website is ADA compliant and meets minimum WCAG standards
The Results
We were able to provide Northern Nevada Legal Aid with a new and informative WordPress website, as well as a new brand name and look.
by kthigpen | May 16, 2023
The Project
Nevadans for Equal Rights is a continuation of the push for equal right under the Equal Rights Amendment.
26 states already have state-level ERAs. If Question 1 receives a majority YES vote during the November 8, 2022 Election, Nevada will be next on that list by adding an inclusive, intersectional, ERA to our constitution that protects everyone’s rights under the law.
Ace Studios had the honor of helping brand the movement so that it would be eye-catching, look great on apparel and swag items, and follow be able to be flexibly used.
We’re proud of our work on this project and know it will make an impact!
2022 Nevada Day Themed Branding
LGBTQ+ Pride Themed Branding
by kthigpen | May 16, 2023
The Client
Mikalee Byerman is a nationally-renowned author, copywriter, blogger, public speaker, and humor strategist that works with individuals and companies from all walks of life to improve their way of thinking and doing from a human-centered approach.
She came to Ace Studios needing help as she was leaving a steady job (we’ve been there before) and going out on her own to start this next chapter. She needed a website that perfectly bottled up all of her passions, and services to help reach her audiences.
Ace Studios needed to achieve the following to measure success:
- Design and develop a new website in WordPress AND migrate over her existing WordPress blog posts and audience with over 3,000 subscribers (the pressure!).
- Set up a new Blog & email list and integrate a subscription form within the website for some handy dandy newsletter building at conferences she’d be speaking at.
- Incorporate updated photography (with pineapples)
- Create a new logo design
- Make it mobile-friendly!
The team at Ace Studios is happy to say, we delivered!
Challenges
- Delicantly migrating over the WordPress audienct from he old blog to the new platform and making sure the readers would still be in sync with new posts from the new website
- Keeping it creative while balancing mobile friendliness
- Making sure pineapples were visible but not *too* much
Solutions Provided
- Brand identity strategy, logo design & color scheme creation
- Website architecture strategy
- Copywriting
- WordPress design & development
- Ensuring the website is ADA compliant and meets minimum WCAG standards
The Results
We were able to provide Mikalee Byerman with a new and elegant WordPress website, as well as a new logo design.
by kthigpen | May 16, 2023
The Client
Ellen Minetto was a sitting member of the Washoe County School board that was up for re-election to a second term in 2022. She is also a former colleague of our CEO, Kurt Thigpen, and worked with him on the school board.
As a former school teacher, you couldn’t say she was a politician or an expert at marketing. She just knew how to talk to parents and students.
So, Ace Studios was tapped to help with her re-election campaign and we were happy to help a strong advocate for public education!
Challenges
- Ellen was very behind on fundraising, had no social media profiles, and even lacked a website to let people get to know her
- Her opponent had been out already for months getting her name out there
- Assembling a team of key players
Solutions Provided
- Branding to be used for all aspects of campaign materials
- A searchable website where voters can come and find out about Ellen
- Claiming & updating her Ballotpedia listing
- Capturing professional photos and videos to make her likeable and get the message out there
- Targeted social media ads
- The kitchen sink!
The Results
While Ellen wasn’t able to secure a second term, we delivered great results in getting out the vote on her behalf.Â
by kthigpen | May 16, 2023
The Client
Focus in Photography is a photography operation, owned by Vanessa Simpson and based out of Tacoma, Washington.
Vanessa loves the thrill of shooting weddings, has taken head shots and stock photography for several small businesses in Reno and Seattle, has documented non-profit and local events, and has had her art featured in the Reno Gazette Journal, Reno Tahoe Tonight Magazine, and Mabel Magazine.
Deliverables
Vanessa has been a long-time client of ours, and we were commissioned to do the following for her website:
- WordPress integration
- Mobile-friendly web design & layout strategy
- Robust portfolio layout
- Killer landing page with rotating images of her photography
Solutions Provided
- Brand identity strategy, logo design
- Website architecture strategy
- WordPress design & development
The Results
We were able to provide Vanessa with a new website, complete with an online portfolio to display her unique photography style and a new logo!
