Ellen for WCSD Campaign
Case Study
Ellen for WCSD CampaignThe Client
Ellen Minetto was a sitting member of the Washoe County School board that was up for re-election to a second term in 2022. She is also a former colleague of our CEO, Kurt Thigpen, and worked with him on the school board.
As a former school teacher, you couldn’t say she was a politician or an expert at marketing. She just knew how to talk to parents and students.
So, Ace Studios was tapped to help with her re-election campaign and we were happy to help a strong advocate for public education!
Challenges
- Ellen was very behind on fundraising, had no social media profiles, and even lacked a website to let people get to know her
- Her opponent had been out already for months getting her name out there
- Assembling a team of key players
Solutions Provided
- Branding to be used for all aspects of campaign materials
- A searchable website where voters can come and find out about Ellen
- Claiming & updating her Ballotpedia listing
- Capturing professional photos and videos to make her likeable and get the message out there
- Targeted social media ads
- The kitchen sink!
The Results
While Ellen wasn’t able to secure a second term, we delivered great results in getting out the vote on her behalf.
