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Reach-Up Headstart

Reach-Up Headstart

by | Nov 11, 2024

Case Study

Reach-Up Headstart

About The School

Reach-Up Headstart, an early childhood education school in St. Cloud, Minnesota, sought to achieve full enrollment while addressing unique staffing challenges to serve the high number of refugee families in the area.

Partnering with Ace Studios, Reach Up Headstart set out to engage a diverse community, fill critical teaching and support positions, and ensure access to quality early childhood education for all eligible children in the area.

Objectives

  • Reach and maintain 100% enrollment within six months.
  • Develop inclusive, culturally sensitive marketing and advertising materials.
  • Fill key staffing needs, with a focus on English Language Learner-certified positions.

Challenges

  • Diverse Audience: A high refugee population required careful consideration of cultural and language differences in all marketing and outreach materials.
  • Targeted Advertising: Traditional strategies were less effective, requiring innovative social media and Google ads targeting.
  • Staff Shortages: ELL-certified educators were in high demand and short supply, adding to the challenge of fulfilling staffing needs.

Solutions

  • Creative Visual Assets: Ace Studios developed visual assets that were culturally inclusive and accessible, resonating with refugee families and the broader community.
  • Targeted Digital Campaign: Through specialized social media and Google advertising, we precisely targeted local families and communities who would benefit from Reach Up Headstart’s services.
  • Staff Recruitment Support: Ace Studios worked alongside Reach Up Headstart to identify and attract qualified ELL-certified candidates, helping to fill essential roles amidst local shortages.

Results

  • 100% Enrollment: Within six months, Reach Up Headstart achieved full enrollment, providing early childhood education access to families across the community.
  • Successful Staffing: All necessary staff positions, including ELL-certified educators, were filled, ensuring that Reach Up Headstart could effectively serve its diverse student population.

Conclusions

Ace Studios’ strategic approach and culturally tailored campaign enabled Reach Up Headstart to meet its enrollment and staffing goals, reinforcing its role as a trusted educational resource in St. Cloud. By understanding and adapting to the unique needs of the community, we helped make early childhood education accessible to all eligible families in the area.

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Ellen for WCSD Campaign

Ellen for WCSD Campaign

by | May 16, 2023

Case Study

Ellen for WCSD Campaign

The Client

Ellen Minetto was a sitting member of the Washoe County School board that was up for re-election to a second term in 2022. She is also a former colleague of our CEO, Kurt Thigpen, and worked with him on the school board.

As a former school teacher, you couldn’t say she was a politician or an expert at marketing. She just knew how to talk to parents and students.

So, Ace Studios was tapped to help with her re-election campaign and we were happy to help a strong advocate for public education!

Challenges

  • Ellen was very behind on fundraising, had no social media profiles, and even lacked a website to let people get to know her
  • Her opponent had been out already for months getting her name out there
  • Assembling a team of key players

Solutions Provided

  • Branding to be used for all aspects of campaign materials
  • A searchable website where voters can come and find out about Ellen
  • Claiming & updating her Ballotpedia listing
  • Capturing professional photos and videos to make her likeable and get the message out there
  • Targeted social media ads
  • The kitchen sink!

The Results

While Ellen wasn’t able to secure a second term, we delivered great results in getting out the vote on her behalf. 

Campaign Video

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Truckee Meadows Tomorrow

Truckee Meadows Tomorrow

by | Oct 16, 2020

Case Study

Truckee Meadows Tomorrow

The Details

Truckee Meadows Tomorrow is a grassroots non-profit organization committed to measuring critical quality of life data in our community for more than 25 years.

Ace Studios was brought in to help TMT with their online membership campaign to re-energize the community and express the benefits of membership to the community.

Solutions Provided

  • Social Media Post Graphics
  • Video Ad

The Results

We created very colorful social media graphics to grab folks’ attention and to also showcase beautiful murals from around the community.

Video Ad

Pinecrest Academy of Northern Nevada

Pinecrest Academy of Northern Nevada

by | Apr 17, 2020

Case Study

Pinecrest academy of northern nevada

About The School

In 2020, Pinecrest Academy of Northern Nevada was a prospective public charter school located in Sparks, NV, aiming to serve students and families in the Sparks, Spanish Springs, and Sun Valley areas.

With a commitment to bilingual education and community engagement, Pinecrest Academy sought to establish itself as a beacon of quality education and inclusivity within the region.

Ace Studios was hired to help the school reach their enrollment numbers so that they could successfully open their doors to the community!

Christensen Automotive

Goals

The primary goal of Pinecrest Academy was to secure enrollment of 710 students to obtain approval from the State Public Charter School Authority for opening its doors.

This ambitious target aimed to ensure the viability and sustainability of the school’s operations while fulfilling its mission of providing accessible education to underserved communities.

Challenges Faced:

    Pinecrest Academy encountered several challenges in its quest to achieve its enrollment target, notably exacerbated by the onset of the COVID-19 pandemic.

    Restrictions on gatherings, uncertainty among prospective families, and heightened competition posed significant obstacles to the school’s enrollment efforts.

    So, the Ace Studios team did what it does best – get creative.

    Solutions

    To address these challenges head-on, we implemented the following:

    • Guerrilla Marketing Campaign: Engaging the community through strategic events and local ambassadors (prior to the pandemic).
    • Digital Marketing Strategy: Crafted tailored content for online platforms frequented by the target demographic in the area.
    • Online Advertising: Created and deployed hyperlocal ads on social media and Google Display Ads in both English and Spanish to maximize reach and engage with diverse communities.
    • Brand Awareness Campaigns: Enhancing brand visibility and reputation within the area for those who were unfamiliar with the school’s model.

    Results

    Despite the unprecedented challenges posed by the pandemic, the collaborative efforts between Pinecrest Academy and Ace Studios yielded remarkable results.

    Pinecrest Academy not only met its goal of 710 student enrollments but ended up having a waitlist of 285 students by the end of the year.

    Through innovative approaches and community-centric engagement, Ace Studios helped Pinecrest Academy successfully position itself as a leading educational institution committed to serving and empowering its diverse student body.

    The team at Ace Studios worked with us in opening our campus during the pandemic. They listened to and collaborated with us to get a deep understanding of our marketing and enrollment objectives and created a comprehensive marketing plan to address those needs. Ultimately our reach and impact were successful and we were able to open our school at our needed capacity.

    Jami Austin

    Principal, Pinecrest Academy of Northern Nevada

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